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"Cinq you La Cinq !" (1987)
"Cinéma ou télévision, La Cinq, tous les soirs un film" (1988)
"La Cinq, la télé qui ne s'éteint jamais" (1988)
"L'information sans concession, c'est sur La Cinq !" (1990)
"La 5, c'est 5 sur 5" (1991)
The contract for France's fifth terrestrial network, which was supposed to have been in effect for an 18-year term, was granted to Seydoux and Berlusconi in November 1985. Programming began on February 20, 1986, at 8:30 pm; the first program on La Cinq was Voilà la Cinq, which was taped at Mediaset's studios in Milan, Italy.
Economic problems had led to La Cinq's bankruptcy and liquidation in April 1992; the network closed down permanently on April 12, 1992, at midnight, following its final program, Vive La Cinq, which was viewed by between 6 and 7 million viewers. The channel's final images before closing down entirely was a text slide that said, La Cinq vous prie de l'excuser pour cette interruption définitive de l'image et du son ("La Cinq would like to apologise for the permanent loss of picture and sound"), followed by another slide that simply said, C'est fini ("It's over").
It would be almost two years before the network's infrastructure was reactivated as a public educational channel, La Cinquième (now France 5).