La Maison Simons

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La Maison Simons
Private
Industry Retail
Founded Quebec City, Quebec (1840)
Headquarters 20, côte de la Fabrique
Quebec City, Quebec
G1R 3V9
Key people
Peter Simons, Richard Simons
Products Twik
Contemporaine
Icône
i.Fiv5
Le 31
DJAB
Number of employees
1,800 (2006)
Website La Maison Simons

La Maison Simons, commonly known as Simons, is a fashion retailer in Canada, based in the province of Quebec. It is a family business currently operated by Richard and Peter Simons.

History[edit]

Peter Simons, born in Scotland in 1785, arrived in Canada in 1812, settling on a small farm near Quebec City.

Peter Simons raised a family of 5, including a son, John Simons, who went on to open a small dry goods shop in Quebec City in 1840 at the age of 17. Placing an emphasis on quality merchandise, he made more than 70 crossings of the Atlantic in order to seek out quality English and Scottish goods to stock as merchandise.

In 1870, John Simons moved his shop to 20 CÔTE DE LA FABRIQUE, where it remains today. Business boomed following the move, and in 1952 the Postwar boom brought brand new market opportunities. This is when Donald Simons entered the company and led the store into a new era, transforming it into a department store where it became leader in popular fashion with the introduction of youth centered and fashion forward brands such as Twik. As well as high quality fashion, La Maison Simons sells home decor.

1961 marked a turning point for Simons as it entered a growth phase with its new store in Place Sainte-Foy where home decor was introduced as well as new brands for men and women in their thirties and forties.[1]

In 1981, a new store opened in Galeries De La Capitale, also in Quebec City. [1]

In 1999, a new store opened in Sherbrooke, and another in downtown Montreal. [1]

In 2001, a new store opened in Promenades Saint-Bruno.[1]

In 2002, a new store opened in Laval.[1]

In 2012, Simons expanded to its seventh and largest location at West Edmonton Mall.

On March 27, 2013, Simons announced it will open a new location in Ottawa's Rideau Centre in the spring of 2015 (although the store did not actually open until August 2016).[2][1] According to recent images, it will take the place of the former Ogilvy's on the corner of Rideau and Nicholas Streets.

The new store in Gatineau opened on August 13, 2015.

On December 6, 2013, Simons announced it would open a flagship store located at Square One Shopping Centre in Mississauga, in the spring of 2016. According to the press release, the new store will occupy a large portion of the existing Sears store.[3] It opened on schedule in March.

A store in Calgary AB opened on March 16, 2017 in the historic Lancaster Building as part of The Core shopping mall.

In 2015, a new store opened in Park Royal mall in Vancouver BC.

In early 2015, Simons announced a new store in Edmonton at Londonderry Mall opening August 2017. This is the first time outside of Quebec that Simons has two stores in one city, and when it opens it will be the company's fourteenth store.

Operations[edit]

Montreal store

The chain includes 15 stores throughout Canada. It also has business offices in London, Paris and Hong Kong.

Locations[edit]

Cultural[edit]

As a gift to the city of Quebec for its 400th anniversary, La Maison Simons offered a restored fountain, imported from France. The fountain was originally positioned in Bordeaux's Allées de Tourny, named after Aubert Tourny, a French intendant remembered for his contribution to the beautification of Bordeaux, Quebec City's sister city. The Fontaine de Tourny, which was built in the mid-19th century, won a gold medal at the Paris world exposition of 1855. The fountain was installed in front of the National Assembly of Quebec in April 2007.[4]

In August 2008, the retailer chose to withdraw its fall catalogue after complaints its models were too thin.[5]

Simons store locations are each uniquely designed. The current CEO, Peter Simons, said in an interview with Canadian Business "We’re trying to hold on to this belief in creativity and architecture and art. We’re working with Doug Coupland, for instance, on an art piece in Vancouver, and we try to do that with all the stores we build."[6]. All stores incorporate art installations and unique architectural elements.

See also[edit]

References[edit]

  1. ^ a b c d e f Accueil - Simons - Our history
  2. ^ [1]
  3. ^ [2]
  4. ^ Hansard
  5. ^ "Quebec retail chain pulls catalogues over too-thin model photos". Ottawa Citizen. canada.com. 2008-08-27. Retrieved 2008-10-01. 
  6. ^ "Simons CEO Peter Simons on the new department-store wars". Canadian Business - Your Source For Business News. 2015-03-30. Retrieved 2017-06-19. 

External links[edit]