La Palina is a brand of American cigars which is of particular note in the history of radio and advertising. The Congress Cigar Company (run by Sam Paley, father of CBS founder William S. Paley) sponsored Kate Smith's first CBS radio network program Kate Smith and Her Swanee Music. Sam Paley's grandson, William C. Paley, has reacquired rights to the name and is producing La Palina cigars again.
Sam Paley's wife, Goldie Drell Paley, appeared in Spanish costume on cigar box interior and exterior images. Liberally translated from Spanish, "La Palina" is derived from "the female Paley", hence the portrait used in marketing the product.
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