La Porchetta was established in 1985 by Rocco Pantaleo and Felice Nania when they bought a run-down pizza parlour called La Porchetta in Rathdowne StreetCarlton. Their first franchise restaurant opened in the Melbourne suburb of Reservoir, Victoria in 1990. Since 1990, over 80 La Porchettas have opened across Australia, today there is up to 60. While the main focus of La Porchetta's menu is pizza and pasta, they also serve risotto, seafood, chicken and meat dishes, salads, as well as various desserts and coffees.
In 2000, La Porchetta launched 'La Porchetta Pronto', which offers a wide range of takeaway. Mostly, 'La Porchetta Pronto' operates out of shopping centres. Rocco Pantaleo died in a motorcycle accident in 2010 at age 53.