La Première (RTI)
|Launched||7 August 1963|
|Owned by||National general public
(Généraliste nationale publique)
|Slogan||"Let us look no more at television as before"|
La Première (RTI) is a pioneering terrestrial television channel in Côte d'Ivoire. It was formerly named Radio Télévision Ivoirienne (RTI), (the name of the company operating it) from 1963 to 1983, but in 1983 a new television channel made it necessary for the channel to be renamed to La Première.
On 4 August 1966, two studios in Cocody, 100m2 and 400m2 respectively were built with quality equipment. In 1973 the station began broadcasting in color.
Following the launch of a second television channel, CH2 on December 9, 1983, RTI was renamed La Première.
- Africa Film & TV, Z Promotions (1999)
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