Amazon Lab126

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Amazon Lab126, Inc.
Founded 2004; 13 years ago (2004)
Headquarters 1100 Enterprise Way, Sunnyvale, California 94089[1], United States
Area served
Key people
Gregg Zehr President
Number of employees

Amazon Lab126[3] (sometimes known as Lab126) is a research and development and computer hardware company founded in 2004 by Gregg Zehr, based in Sunnyvale, California,[4] and is owned by[5] It is widely known for developing Amazon's Kindle line of e-readers and tablets.[6][7][8] It is based in Sunnyvale, California and is headed by Gregg Zehr, previously Vice President of Hardware Engineering at Palm.


Lab126's name derives from the arrow in Amazon's logo, which points from A to Z—the 1st and 26th letters in the English language alphabet.[9]


  • In 2007, after three years of research and development by Lab126, the Amazon Kindle e-reader was released. Newer models of the Kindle continue to be released, with the latest model called the Kindle Oasis in mid-2016.[10]
  • In 2014, Lab126 released the Fire Phone that was not commercially successful.[12][5]
  • In 2016, it released the Echo Dot, which is hockey puck sized version of the Echo and the Amazon Tap, a smaller, portable version of the Echo.


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