LabourList homepage in February 2009
Type of site
|Owner||Company limited by guarantee|
|Editors||Derek Draper (Jan 2009 – May 2009)
Alex Smith (May 2009 – June 2009)
Mark Ferguson (Dec 2010 – May 2015)
Peter Edwards (Jan 2016 – )
|Revenue||£28,575 to November 2009, excluding advertising revenue (last publication)|
|Slogan(s)||Where Labour minded people come together|
|Alexa rank||9,791 (UK) (April 2017[update])|
|Registration||Required to comment on posts|
|Launched||10 January 2009|
LabourList is a British weblog supportive of, but independent of, the Labour Party, launched in 2009. Describing itself as Labour's "biggest independent grassroots e-network", the site's content includes news, commentary, interviews, campaign information, analysis and opinion from various contributors and sources across the Labour and trade union movement. It is funded by trade unions, adverts, and individual donors.
Contributors and content
The site features breaking news, analysis, opinion, policy and ideas from a broad cross-section of the Labour movement from activists to cabinet ministers, in addition to regular editorials and posts by the sitting editor and a core group of columnists, which include Luke Akehurst and Maya Goodfellow. Ministers from the last Labour government have blogged on the site include Peter Mandelson, Ed Balls, David Miliband, Ed Miliband and Douglas Alexander. Labour movement figures such as Alastair Campbell, Sunder Katwala formerly of the Fabian Society, Jessica Asato of Progress and Neal Lawson of Compass number among LabourList's other frequent contributors. Draper himself claimed that the site had done "exceptionally well" to "ask for advice and contributions from readers" leading the "introduction of excellent new grassroots bloggers, like Dan McCurry", who "have much to contribute to the direction and strategy of our movement". The site has also developed journalists Laurie Penny and Rowenna Davis, and former editor Alex Smith.
In its first few months of life, much external commentary on LabourList was couched in the context of the site's problematic and controversial start, leading to the resignation of founder Derek Draper (see below). Writing on the publication of the Total Politics Top 100 Political Blogs, leading Tory blogger Iain Dale wrote: "Perhaps the biggest achievement goes to LabourList and Alastair Campbell, who both enter the top twenty after only seven months of blogging activity. For LabourList to appear anywhere at all following its disastrous start under the leadership of Derek Draper is a minor miracle in itself. But its new editor Alex Smith has established it as a serious left of centre forum in a very short time".
LabourList's coverage of an abortive coup against Gordon Brown in early 2010 drew more praise as the site cemented its reputation as a news source and a reliable barometer for the Labour Party grassroots. Gaby Hinsliff, the former political editor of The Observer, commented that the site was "coming of age" while the academic Charlie Beckett wrote that LabourList has "recovered both credibility and relevance ... I suspect it will be at least as important as ConservativeHome in understanding Party mood and machinations in the future".
In 2010, LabourList hosted its first offline events including campaign events to coincide with the TV Leaders' Debates that were taking place during the 2010 General Election.
Editorial developments to the site under Mark Ferguson's editorship include monthly polls of its readership on the "State of the Party" and "Ed's Inbox", a daily aggregation of blogposts from across the blogosphere.
Traffic and influence
In 2010 the website had over 305,000 readers visiting 2.5 million pages; 260 contributors writing well over 2,000 posts; 70,000+ reader comments; 3,500 subscribers to the LunchtimeList daily email; 17,300 Twitter followers; and 4,700 Facebook supporters. The site revealed in March 2011 that it had attracted 70,000 unique readers, its highest ever readership for a single month. According to rankings by Wikio in early 2010, which measure the "number and weight" of links coming in from other blogs, LabourList has become the second most influential left-wing political blog in Britain, the fourth most influential overall and the 18th most influential in Europe, and is growing in strength.
By the end of 2009 in an article on left-wing blogging, the editor of ConservativeHome Tim Montgomerie acknowledged that 'there is more evidence today that the Left is getting its online effort together', citing LabourList, amongst others, for the growing credibility and influence of British left-wing sites.
On 29 January 2010, Labour cabinet minister Ed Balls said in interview that "LabourList is flourishing and agenda setting, and that’s very powerful. It’s brought a huge change over the last year. Two years ago, we weren’t on the field when it came to new media. Now, I think we’re ahead of the Tories in new communications. Our people are younger, they’re in the real world, they’re young parents or they’re students, so we ought to be ahead of them in new communications. LabourList and Left Foot Forward are really, really good. A year on from Labour people really grasping this stuff, the reality is now reflected in what’s going on." 
The site was founded by former political adviser Derek Draper, who was forced to resign after only a few months at the helm. Draper's staffer Alex Smith took over as editor in May 2009. After the election, Smith took a sabbatical from LabourList to work as Director of Communications and Campaigns for Ed Miliband's successful Labour leadership campaign, after which he continued to work for Miliband.
In December 2010, Mark Ferguson, who was acting editor of LabourList from June, took over the role. Ferguson remained editor to May 2015, when he became a senior adviser to Liz Kendall in her Labour leadership campaign.
In 2013 LabourList appointed two new directors, and started a fundraising campaign led by Peter Mandelson and John Prescott. The new directors were Benjamin Wegg-Prosser, Managing Partner of the strategic advisory firm Global Counsel and former Director of Strategic Communications at 10 Downing Street, and Greg Jackson, co-founder of C360 (later acquired by Tangent) which provided the software that runs the Labour Party website.
In February 2016 Peter Edwards, a former PPC, journalist and press secretary for Chris Leslie when he was shadow Chancellor and shadow Chief Secretary to the Treasury, became the new editor of LabourList. Tom Happold remained Executive Editor.
On 11 April 2009, it was reported by the Daily Telegraph that Gordon Brown's special adviser, Damian McBride had sent a series of emails to former LabourList editor, Derek Draper, discussing plans to set up a blog which would be used to post false rumours about the private lives of senior members of the Conservative Party.
McBride resigned later the same day, and 10 Downing Street issued an apology for the "juvenile and inappropriate" emails. Gordon Brown later sent personal letters to those who had been mentioned in the emails, expressing his regret over the incident.
In the wake of the incident, Labour sought to distance itself from LabourList owing to its connection with Draper. Draper also came under pressure to resign his post as editor of LabourList. Peter Oborne criticised Draper's failure to resign and his continued association with the site as "morally revolting". On 6 May 2009, Draper stepped down from his position as Editor.
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