Lacta

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Lacta
Logo of Lacta GR chocolate.png
Greek Lacta logo
Logo for Lacta BR chocolate.png
Brazilian Lacta logo
Product type Confectionery
Owner Mondelez International
Country Greece and Brazil

Lacta is a series of Greek chocolate products created in the 1960s by the Pavlidis confectioner, founded in 1841, in Athens, Greece. In 1991, Pavlidis company was sold to Kraft Foods Inc., which in turn was renamed Mondelez International.[1] In addition to the standard milk chocolate bar, there are many different forms and flavours of Lacta, including Oreo, hazelnut, and strawberry yogurt. Lacta bars remain among the best selling chocolate bars in Greece.[2]

Lacta is also a Brazilian chocolate and confectionery maker, founded in São Paulo in 1912 as Société Anonyme des Chocolats Suisses.[3] In 1996, Lacta was purchased by Kraft Foods.

While both confections share the same name, they are distinct. Today, both the Greek Lacta bars and the Brazilian Lacta sub-brands are currently owned and distributed, in Greece and Brazil respectively, by Mondelez International. The Greek Lacta bars are also distributed in Cyprus.


References[edit]

  1. ^ "Ιστορία της Lacta Choco". Lacta Choco (in Greek). Archived from the original on 3 January 2012. Retrieved 12 January 2016. 
  2. ^ Hall, Emma (24 March 2010). "In Greece, Kraft Scores A Hit For Lacta Chocolate With Crowdsourced Film". Advertising Age. Archived from the original on 16 April 2015. Retrieved 12 January 2016. 
  3. ^ Hausser, Fernando (1 April 2012). "...E que venham outros cem!". Marketing (in Portuguese). Retrieved 7 July 2015. 

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