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Mark Ian Hoyle

(1987-04-12) 12 April 1987 (age 31)
Years active2016–present
Spouse(s)Roxanne Messenger
AwardsClas Ohlson "Celebrity Dad of the Year" (2018)

Mark Ian Hoyle[1] (born 12 April 1987),[2] known by his internet pseudonym LadBaby, is a British blogger and YouTube personality from West Bridgford, Nottinghamshire, now based in Hemel Hempstead, Hertfordshire.[3][4] His video content focuses on his experiences as a father, and is filmed with his wife Roxanne. Their charity single, a parody cover of Starship's "We Built This City", was 2018's UK Singles Chart Christmas number one.

Background and social media[edit]

Mark Hoyle is married to Roxanne Hoyle (née Messenger),[5] and they have two sons, born in 2016 and 2018.[6] While Roxanne was pregnant with Mark's first son, Mark created a blog named "LadBaby" (reflecting the fact that he "was a lad and [he] was having a baby"), in which he documented his day-to-day life as a first-time parent.[6] As of December 2018, the LadBaby YouTube channel, Facebook page and Instagram account have 450,000 subscribers, 2,900,000 likes and 270,000 followers respectively.[7] LadBaby's video content, uploaded onto their Facebook and YouTube accounts, consists mainly of vlogs in which Mark demonstrates life hacks which help him to save money when faced with potentially costly parenting tasks. In June 2017, one vlog, in which he bought a toolbox from a hardware store to serve as a lunchbox for his son, went viral.[8] Other creations by him include a baby walker made of pipes, a makeshift paddling pool made from a skip[9] and a makeshift baby gate made from the top half of a door.[10] Other viral videos include two uploaded in February 2018, when the Hoyle couple had each other's cars wrapped with love heart stickers and photographs of their faces.[11][12] LadBaby is also known for the catchphrase "Yes mate!", which is often said in the videos.[13]

"Celebrity Dad of the Year", book and song[edit]

In June 2018, following an online public vote, Mark Hoyle won Clas Ohlson's 2018 "Celebrity Dad of the Year" award against other celebrity fathers including Prince William, Rio Ferdinand, Simon Cowell, David Walliams, Simon Thomas and Josh Patterson.[14] In November, the Hoyle couple published a book titled Parenting for £1: …and other baby budget hacks in which they wrote about their life hacks.[15] On 14 December, their parody cover of Starship's song "We Built This City" (in which the lyric "...on rock and roll" is replaced with "...on sausage rolls") was released in support of food bank charity The Trussell Trust, and reached the top position on the UK Singles Chart's 2018 Christmas chart a week later, having sold over 75,000 copies.[16]

Other ventures[edit]

In 2012, the couple took part in Channel 4’s Hidden Talent. Trained by former champion freediver Emma Farrell, Roxanne Hoyle was able to hold her breath underwater for four minutes and eighteen seconds.[5]


  1. ^ "LadBaby". 5 July 2018. Retrieved 22 December 2018.
  2. ^ "LadBaby". 11 April 2017. Retrieved 22 December 2018.
  3. ^ Gorman, Rachel (19 December 2018). "All you need to know about LadBaby – Nottingham's Christmas No. 1 contender". nottinghampost. Retrieved 21 December 2018.
  4. ^ "Could vlogger LadBaby be crowned Christmas number one with a song about sausage rolls?". Evening Standard. 21 December 2018. Retrieved 21 December 2018.
  5. ^ a b People, Sunday (5 May 2012). "Taking the plunge". mirror. Retrieved 22 December 2018.
  6. ^ a b Hoyle, Mark; Hoyle, Roxanne (2018). LadBaby: Parenting for £1… and Other Baby Budget Hacks. United Kingdom: Transworld Publishers. ISBN 9781787630161.
  7. ^ "LadBaby". Retrieved 22 December 2018.
  8. ^ "This genius dad replaced his baby's lunchbox with a toolbox and it's a game-changer". Retrieved 22 December 2018.
  9. ^ Debnath, Neela (3 August 2017). "This Morning plunged into chaos as toddler wreaks HAVOC and Ruth chases after child". Retrieved 22 December 2018.
  10. ^ "Dad Comes Up With "Brilliant" Babyproofing Solution, But Wife Is Not A Fan". InspireMore. 24 July 2017. Retrieved 22 December 2018.
  11. ^ Almond, Lillie (15 February 2018). "Woman covers hubby's car with photos of herself to mark Valentine's Day". nottinghampost. Retrieved 22 December 2018.
  12. ^ "Husband Gets Payback For His Hilariously Funny Valentine's Day Gift (WATCH) | Karen Sharp | KOST 103.5". Karen Sharp. Retrieved 22 December 2018.
  13. ^ "LadBaby Wins Celeb Dad Of The Year Award And Social Media Success". Go Spider. 17 June 2018. Retrieved 22 December 2018.
  14. ^ "Prince William is beaten to Celebrity Dad of the Year prize by a YouTuber". Smooth. Retrieved 22 December 2018.
  15. ^ "Ladbaby – Parenting for £1". Retrieved 22 December 2018.
  16. ^ "LadBaby pulls off Christmas chart upset". BBC News. 21 December 2018. Retrieved 21 December 2018.

External links[edit]