Lamar Advertising Company

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Lamar Advertising Company
S&P 400 Component
IndustryReal estate investment trust, Advertising
FounderCharles W. Lamar
HeadquartersBaton Rouge, Louisiana
Key people
  • Kevin P. Reilly, Sr.
  • (retired CEO)
  • Kevin Reilly, Jr.
  • (President and Chairman of the Board)
  • Sean Reilly
  • (CEO)
ProductsOutdoor Advertising

Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada.[1] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana.[2] The company has over 200 locations in the United States and Canada. They have reportedly more than 325,000 displays across the USA.[3] Lamar Advertising Company became a real estate investment trust in 2014.[4][5]


Lamar Advertising Company was founded in 1902 by J.M. Coe and Charles W. Lamar. The Company became independent under its current name in 1908 in Pensacola, Florida, when Charles W. Lamar, Sr. and J.M. Coe decided to dissolve their three-year partnership using a coin toss to divide their assets. The Pensacola Opera House and the Pensacola Advertising Company that was created to promote it were to be divided between the two men. Charles W. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed the Lamar Outdoor Advertising Company.[6]

The Pensacola Opera House was destroyed during Hurricane Four of the 1917 Atlantic Hurricane season, with the Saenger Theatre later built on the site.[7]

In 2004, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding 250 faces to its Washington and Idaho regions.[8]

In January 2016, Lamar purchased advertising rights in five major American markets from Clear Channel Outdoor for $458.5 million.[9]


  1. ^ "Lamar Advertising Company (LAMR)". Wikinvest. WIKI Analysis. Retrieved 16 July 2014.
  2. ^ "Lamar Advertising Company History". Funding Universe. Funding Universe. Retrieved 2 July 2014.
  3. ^ "Our Company".
  4. ^ "Lamar Advertising Company 2014 Annual Report (SEC Form 10-K)".
  5. ^ "Banners Marketing". Retrieved 13 February 2019.
  6. ^ "Lamar Advertising Company". Reference For Business: Encyclopedia for Business, 2nd ed. Reference For Business: Encyclopedia for Business, 2nd ed. Retrieved 16 July 2014.
  7. ^
  8. ^ "Billboard advertiser buys Obie > Spokane Journal of Business". Retrieved 2020-11-16.
  9. ^

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