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This article contains wording that promotes the subject in a subjective manner without imparting real information. Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance.(April 2015)
In September 2007, Lambrini started a television advertising campaign featuring Northern Soul anthem "The Snake" by Al Wilson. The slogan for the campaign is "Do The Lambrini" rather than the traditional "Lambrini Girls Just Wanna Have Fun".