Lance Inc.

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Lance, Inc.
Industry Snack food
Founded 1913
Headquarters Charlotte, North Carolina, U.S.
Products ToastChee
Thunder potato chips
Captain's Wafers
Cape Cod Potato Chips
Revenue Increase $852.4 million USD (2008) [1]
Number of employees
Parent Snyder's-Lance
Subsidiaries Tom's Snacks
Cape Cod Potato Chips
Vista Bakery, Inc.
Stella D'oro
Website [1]

Lance is an American brand of snack foods owned by the Snyder's-Lance company headquartered in Charlotte, North Carolina.


Philip Lance and Salem Van Every, Lance's son-in-law, started selling single serve snacks in 1913. Two years later, they opened the doors of the Lance Packaging Company in North Carolina. In 1943, Philip Lance Van Every took over leadership of Lance, still a privately held company. Today, Lance, Inc., is a leader in the snack food industry and one of the largest manufacturers and distributors of snack foods in the United States, especially in the South.

On March 6, 2001, Lance Inc restated its earnings for the fourth quarter and full-year 2000 by two cents a share, citing accounting 'inaccuracies'.[2][not in citation given]


A Lance delivery van in Philadelphia, PA.

On July 22, 2010, Lance announced that it would merge with Snyder's of Hanover. The resulting company, to be known as Snyder's-Lance Inc., would remain publicly traded under the LNCE symbol. Headquarters would remain in Charlotte.[3] On December 2, Lance shareholders approved the deal that created the country's second largest snack food company.[4] The merged company became Snyder's-Lance.


Many snack cracker products manufactured by Lance are commonly referred to as "Nabs", a genericized trademark name for snack crackers that originated with a competitor, the Nabisco company. The term originated in 1924 when the National Biscuit Company (Nabisco) introduced a snack, put in a 5-cent sealed packet called "Peanut Sandwich Packet". They soon added a second, "Sorbetto Sandwich Packet". These packets allowed salesmen to sell to soda fountains, road stands, milk bars, lunch rooms, news stands etc. Sales increased and in 1928 the company adopted and started to use the name NAB, which immediately won the approval of the public.[5]


  • Cracker and cookie sandwiches
  • Various flavored nuts and seeds
  • Gold-n-Cheese crackers
  • Various flavored popcorns


External links[edit]