Lance de Masi

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Lance Edward de Masi (born December 26,1949)[1] is the current president of the American University in Dubai. He has held this position since 1997. Before joining the university in 1995, he served in management positions at Leo Burnett, the Interpublic Group of Companies and BBDO Worldwide where he was Executive Vice President/Chief Operating Officer of IMPACT/BBDO from 1990 through 1996. He had previously worked for BBDO in Nicosia and London. His career of two decades in the communications industry began in the US and then took him to Italy, Spain, Cyprus, the UK and finally, the UAE. The key clients he served during his communications career include Procter & Gamble, Henkel, Beecham, Gillette, Johnson & Johnson, S.C. Johnson, Mercedes-Benz, General Motors, Gucci and Dunhill.

Lance de Masi holds a B.A. in Spanish from St. John Fisher College and both an M.A.(Hispanic Language and Literature)and M.B.A.(Marketing) from Indiana University at Bloomington. During the second year of his M.A., he participated in a study abroad program sponsored by Indiana University and for which he was given a Fulbright travel grant. As part of this program, he studied at the Universidad Complutense de Madrid. He was honored with a Ph.D.Hum.Lit. in 1997, awarded by Schiller International University. Lance de Masi is totally trilingual in English, Spanish and Italian and is reasonably proficient in conversational French.

Notwithstanding his academic and professional qualifications in marketing and marketing communications, including the teaching of these disciplines for many years and even serving on the IAA UAE Board of the International Advertising Association for eight years (four years as president), Lance de Masi considers himself first and foremost to be a Hispanist who is committed to the understanding and diffusion of the cultures of Spain and those of other Spanish-speaking countries of the world. The focus of his interest is twentieth century Spanish literature and Spanish political history and literature. He first visited Spain in 1970, participating in a summer study abroad program at the Universidad de Valencia.

In mid-January, 2018, Lance de Masi announced that he would be retiring at the end of the year (i.e., December), but that he would retain his position on the AUD Governing Board.


  1. ^ "EDUTREK INT INC Securities Registration Statement (S-1/A) EMPLOYEES". Archived from the original on 2013-01-22. Retrieved 2008-06-08. 

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