Lands' End

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For other uses, see Land's End (disambiguation).
Lands' End
Traded as NASDAQLE
Industry Retail
Founded Chicago, Illinois
Founder Gary Comer
Headquarters Dodgeville, Wisconsin
Number of locations
16 (2013)[1]
Key people

Federica Marchionni

James Gooch
Products Clothing, luggage, home furnishings
Number of employees
5,300 (2013)[1]

Lands' End is an American clothing retailer based in Dodgeville, Wisconsin, that specializes in casual clothing, luggage, and home furnishings. The majority of Lands' End's business is conducted through mail order and Internet sales, but the company also runs more than a dozen retail operations, primarily in the Upper Midwest, along with international shops in the UK, Germany, Japan, France and Austria.


Lands' End began as a sailboat equipment company in 1963 in Chicago, Illinois. It was founded by Gary Comer,[4][5] along with his partners, 1963 Pan American Games gold medalist sailors Richard Stearns and Robert Halperin, and two of Stearns' employees.[6][7] As the business became successful, it expanded into general clothing and home furnishings, and moved to Dodgeville, Wisconsin in 1978.[5] The company is named from its sailboat heritage, after Land's End, but the misplaced apostrophe in the company name was a typographical error that Comer could not afford to change, as promotional materials had already been printed.[4]

In 2002, Sears bought the company for USD $2 billion in cash.[8] In addition to operating mail order and online business and Lands' End Inlet stores, Sears offered a Lands' End clothing line in a large number of its retail stores.[9] In 2012, the company formed an "online partnership" with the UK's Debenhams and House of Fraser department stores.[10]

In November 2009, Lands' End launched a new line called Lands' End Canvas, which offers a more fashion-oriented selection of casual clothing for men and women.

On December 6, 2013, Sears Holding Corp. announced that it would spin off Lands' End catalog business as a separate company by distributing stock to the retailer's stockholders.[11] Lands' End stock began trading on the NASDAQ on April 7, 2014.[12]

In 2016, Gloria Steinem was featured in the catalog of Lands' End. After an outcry from anti-abortion customers, the company removed Steinem from their website, stating on their Facebook page: "It was never our intention to raise a divisive political or religious issue, so when some of our customers saw the recent promotion that way, we heard them. We sincerely apologize for any offense." The company then faced further criticism online, this time both from customers who were still unhappy that Steinem had been featured in the first place, and customers who were unhappy that Steinem had been removed.[13]


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