Lasso (video sharing app)

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Lasso
Developer(s)Facebook
Initial releaseNovember 9, 2018; 3 years ago (2018-11-09)
Operating systemAndroid, iOS
TypeVideo sharing and social media

Lasso was a short-video sharing app by Facebook.[1][2]

Lasso was launched on iOS and Android and was aimed at teenagers.[3]

On July 2, 2020, Facebook announced that Lasso would be shutting down July 10. It has since been shut down. Currently Lasso was merged with Instagram, to relaunch as Instagram Reels.[4][5]

Features[edit]

The application connected with Facebook, among other social media platforms, and allowed users to upload their short videos with music and find trending videos via Lasso's hashtag tracking.[6][7]

Competition[edit]

Lasso was directly competing with TikTok, a viral 15 second video app that merged with Musical.ly in August 2018.[8]

References[edit]

  1. ^ "Facebook To Launch Instant Messaging Service". TechCrunch. AOL.{{cite web}}: CS1 maint: url-status (link)
  2. ^ "Facebook quietly launches a TikTok competitor app called Lasso". The Verge.
  3. ^ "Facebook Goes After TikTok With the Debut of Lasso". Fortune. Retrieved 2020-08-04.{{cite web}}: CS1 maint: url-status (link)
  4. ^ "Facebook is shutting down Lasso, its TikTok clone". TechCrunch. Retrieved 2020-08-04.
  5. ^ Leskin, Paige. "Facebook is dumping its failed TikTok clone Lasso to make way for its other TikTok clone on Instagram". Business Insider.
  6. ^ "Facebook launches app to rival TikTok". INQUIRER.net. 2018-11-13. Retrieved 2020-08-04.
  7. ^ Bastone, Nick. "Facebook just launched a standalone video app called Lasso and it's basically the exact same thing as TikTok". Business Insider. Retrieved 2020-08-04.
  8. ^ Liao, Shannon (November 9, 2018). "Facebook quietly launches a TikTok competitor app called Lasso". The Verge.