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Industry Retail
Founded October 2014
Founder Ameen Khwaja
Headquarters Hyderabad, Telangana, India
Key people
Palem Srikanth Reddy (Chairman),
Ameen Khwaja (CEO)
Products Consumer electronics
Parent Palred Technologies
Website also known as LatestOne, is an e-commerce company that operates as an online retailer of mobile and technology accessories.[1] The company was founded in October 2014 by Ameen Khwaja, an Indian entrepreneur. LatestOne follows an inventory-based model[2] and operates through its warehouses in New Delhi and Hyderabad. It then delivers products with its private brand PTron to selected locations in the country.[3][4] LatestOne receives a substantial number of monthly visitors and processes a significant volume of sales since it started operations.[5][2] LatestOne is India’s largest online consummer electronic retailer.[4][2]


The origin of LatestOne is rooted in the evolution of Palred Technologies Limited formerly known as Four Soft Technologies Ltd., a logistics and transportation software product company created in 1999.[6] Palred was founded by Palem Srikanth Reddy, an Indian entrepreneur who also served as its Managing director in the early years. Reddy served as the CEO of FPalred Technologies Limited until October 14, 2008.[6] Palred Online Technologies Pvt., a subsidiary of Palred Technologies Ltd, owns LatestOne.[7]

Ameen Khwaja, an Indian digital marketing entrepreneur, is the current CEO and Managing director who founded LatestOne in October 2014. Khwaja, LatestOne CEO, envisioned an inventory-based model company which keeps track of quality and manages customer relations. In July 2015, LatestOne claimed 1 lakh orders,[8] included several types of products [9][5][10] with its private label name PTron.

The company is planning to invest Rs 15 crore to increase its operations,[1][11] double its customer base in 2017 and improve its website performance.[12] By the end of 2016, LatestOne has received a total fund of INR 50 crore from Angel fund and Series A.[13]


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