Laura Mercier Cosmetics

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Laura Mercier Cosmetics
Subsidiary
IndustryPersonal care
Founded1996
FounderLaura Mercier
Key people
Alexandra Papazian, President
ProductsCosmetics and skin care
ParentShiseido
Websitelauramercier.com

Laura Mercier Cosmetics is French and American cosmetics and skin care line that was founded in 1996 by celebrity makeup artist Laura Mercier.[1]

Founder[edit]

Mercier teamed up with Janet Gurwitch in 1996 to launch the cosmetics line.[1] After 10 years, the cosmetics company was acquired by Japanese beauty conglomerate The Shiseido Group[2]. Laura Mercier remains active in the brand, deeply involved in the product development and creative direction of the brand.

Products[edit]

From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal.[3] The brand became known for its focus on products to create what it calls the "flawless face",[4][5] a concept derived from Mercier's reputation for promoting naturalistic makeup. In 2012, it became the official cosmetics brand of Project Runway All Stars Second Season.[6]

Brand Ambassadors[edit]

Since 2017, celebrity makeup artist Mario Dedivanovic has been the brand's lead ambassador[7].

References[edit]

  1. ^ a b "A-list clientele keep Laura Mercier atop of makeup industry". Houston Chronicle. 2006-11-30. Retrieved 2018-09-28.
  2. ^ Collins, Allison (2016-06-02). "Shiseido Signs Deal to Acquire Laura Mercier, ReVive". WWD. Retrieved 2018-09-28.
  3. ^ Tina Gaudoin (August 17, 2012). "Laura Mercier: A Natural Beauty". The Wall Street Journal. Retrieved September 13, 2012.
  4. ^ Anna Chesters (October 10, 2011). "A brief history of Laura Mercier". The Guardian. Retrieved September 13, 2012.
  5. ^ Staff writer (June 29, 2012). "Beautiful Lives: Laura Mercier". Style.com. Retrieved September 13, 2012.
  6. ^ Rebecca Gonsalves (September 3, 2012). "Laura Mercier: 'It's beautiful to think that you can help women to feel more confident'". The Independent. Retrieved September 13, 2012.
  7. ^ "Kim Kardashian's Makeup Artist Has a New Gig with Laura Mercier". InStyle.com. Retrieved 2018-09-28.

External links[edit]