Laura Secord Chocolates

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4542410 Canada Inc.
Laura Secord
IndustryChocolate and other confectionery
FounderFrank Patrick O'Connor
OwnersJean Leclerc
Jacques Leclerc
WebsiteLaura Secord Official site

4542410 Canada Inc. (doing business as Laura Secord) is a Canadian chocolatier, confectionery, and ice cream company that was founded in 1913 by Frank P. O'Connor with first store on Yonge Street in Toronto, Ontario.[1] It was named after the Canadian heroine of the War of 1812, Laura Secord.


The company is owned by Jean and Jacques Leclerc, two well known brothers in the food industry in Quebec City. The Leclercs own Nutriart, a company devoted to chocolate production. Nutriart is a former division of Biscuits Leclerc [fr].

Founded by O'Connor, it was known as Laura Secord Candy Store and Fanny Farmer Candy Stores in the US. In 1969 it was sold by the O'Connor family to John Labatt Limited and remained in Canadian hands until 1983.[1]

Foreign owners 1983–2010[edit]

Laura Secord was owned by British-owned Rowntree Mackintosh Confectionery of York, England, which acquired it in the 1980s. Rowntree Macintosh's successor, Nestlé's Canadian unit, sold it in 1998[2] to Archibald Candy Corporation of Chicago,[3] which then sold it to Gordon Brothers LLC of Boston in 2004.[4]

Laura Secord returns to Canada[edit]

It was acquired by Jean and Jacques Leclerc of Quebec in 2010.[5]

In 2004 there were 174 outlets with a staff of 1,600.[3] As of 2018, it has exactly 100 retail outlets throughout the country. It has offices in Mississauga, Ontario, and Quebec City, Quebec, Canada.


  1. ^ a b McClearn, Matthew (April 7, 2011). "Laura Secord comes home". Canadian Business. Retrieved January 29, 2015.
  2. ^ "Nestle Canada to sell Laura Secord". Candy Industry. 163 (11): 9. November 1998. Retrieved January 29, 2015.
  3. ^ a b "Laura Secord up for sale". CBC News. April 22, 2003. Retrieved January 29, 2015.
  4. ^ "Laura Secord is sold to Gordon Brothers". Refrigerated Transported. August 26, 2004. Retrieved January 29, 2015.
  5. ^ "Laura Secord sold: report". Toronto Sun. February 18, 2010. Retrieved January 29, 2015.

External links[edit]