Lauren Luke

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Lauren Luke
Born (1981-12-08) 8 December 1981 (age 36)
South Shields,
Tyne and Wear, England
Nationality English
Other names Panacea81
Years active 2007–present
Known for Make up artist
Cosmetics
Internet information
Web alias(es) Panacea81
Signature phrase "Hia everyone!"
"Zoom, Zoom!"

Lauren Luke (born 8 December 1981) is an English YouTube personality who became known for creating make-up tutorials on Panacea81, one of the most popular channels during the early years of YouTube.[1]

Early life[edit]

Luke was born in South Shields in the North-East of England in 1981. She has one sister.[2] Luke worked as a taxi dispatcher before she began to sell cosmetics from home via eBay, and provide accompanying make-up tutorials online.[3]

Career[edit]

Luke's video tutorials showed viewers how to apply make-up to recreate various looks, including some that were inspired by celebrities such as Avril Lavigne, Jennifer Lopez, Miley Cyrus, Amy Lee, Leona Lewis, and more.[4] Her YouTube channel, Panacea81, has had 135 million views and over 535,000 subscribers since her first upload on 22 July 2007.[5] Luke chose the alias Panacea81 by pairing the Greek Goddess's name Panacea with her birth year, 1981. Luke became a YouTube site partner and was one of the most subscribed YouTube users in the UK in 2008.[6]

In November 2008, Luke was featured in a BBC documentary called Inside Out.[7] The Guardian then recruited Luke to write a beauty column, which she updated weekly until September 2009.[8] In March 2009, a second, more in-depth documentary about Luke and her life aired as part of a documentary series titled Natalie Cassidy's Real Britain, on BBC Three.[9][10]

On 27 April 2009, Luke unveiled a proprietary signature cosmetics line called By Lauren Luke. Sephora launched the line in 135 stores across the USA and Canada on 21 September 2009.[11] On 1 October 2009, Hodder & Stoughton released Luke's book, Looks By Lauren Luke, in the UK.[12] Luke introduced her book on BBC Radio 4's Woman's Hour[13] and Channel 4's The Paul O'Grady Show.[14] In November 2009, Luke featured as an avatar in the Nintendo DS game, Supermodel Makeover By Lauren Luke.[15]

Advocacy[edit]

In July 2012, Luke teamed up with Refuge, a UK-based advocacy group, to produce a video as part of their Don't Cover It Up campaign[16] to encourage women who have been victims of domestic violence to report incidents.[17] The video depicted Luke starting out in the usual tutorial manner; however, she was then shown using foundation to cover up bruises from an implied beating. While Luke was already well known in the UK, the video was promoted by the National Organization for Women in the United States, and reported on internationally.[18][19] Luke noted that, "The bruising on my face for the video wasn't real, but my emotions in that video were. I had a bad experience in the past with a previous boyfriend. He never physically hurt me but I did sometimes fear what would happen next if I said the wrong thing. He could be overprotective and embarrass me in front of my work colleagues or friends because of his aggressive behaviour. Sometimes it was like living with a volcano which could erupt at any second—I felt I was walking on egg shells just to keep him from exploding and smashing something across the room."[20]

Hiatus[edit]

Luke ceased uploading regular make-up tutorials in 2014, and thereafter only made rare appearances on her YouTube channel with updates about her life.[21] In a video posted on 15 June 2018,[22] Luke revealed that she no longer works as a make-up artist and was uncertain which direction her channel would take in the future.

Personal life[edit]

Luke has spoken out about having been bullied when she was younger over her looks and weight.[23] She has a son named Jordan from an early relationship.

Notes[edit]

  1. ^ Rusli, Evelyn M. "YouTube Makeup Sensation Lauren Luke". Forbes.com. Retrieved 17 July 2018. 
  2. ^ Addley, Esther (30 January 2009). "Lauren Luke: the makeup amateur turned YouTube phenomenon". the Guardian. Retrieved 17 July 2018. 
  3. ^ Sancton, Julian. "The U.K. YouTube Phenomenon, Lauren Luke". Vanityfair.com. Retrieved 17 July 2018. 
  4. ^ "Celebrity makeup inspired looks tutorials tips & tricks - YouTube". YouTube. Retrieved 17 July 2018. 
  5. ^ "panacea81". YouTube. Retrieved 17 July 2018. 
  6. ^ Cooper, Leonie (13 July 2008). "Leonie Cooper on YouTube's amateur instruction videos". the Guardian. Retrieved 17 July 2018. 
  7. ^ BBC (2 May 2008). "panacea81 (Lauren Luke) feature on Inside Out - BBC One". YouTube. Retrieved 17 July 2018. 
  8. ^ "The look: Lauren Luke's makeup tutorials - Life and style". the Guardian. Retrieved 17 July 2018. 
  9. ^ "Episode 1, Natalie Cassidy's Real Britain - BBC Three". BBC. Retrieved 17 July 2018. 
  10. ^ BBC (26 February 2009). "Lauren Luke Does Natalie's Make-up - Natalie Cassidy's Real Britain - BBC Three". YouTube. Retrieved 17 July 2018. 
  11. ^ Beauty And The Blog: Get Your Hands On Lauren Luke's Blog-tastic Palettes – Now Available At Sephora Stores! Archived 21 October 2009 at the Wayback Machine.
  12. ^ "Find your favourite Book, eBook or Audio from Hodder and Stoughton Publisher". Hodder & Stoughton. Retrieved 17 July 2018. 
  13. ^ "BBC – BBC Radio 4 Programmes – Woman's Hour, 01/10/2009". Feeds.bbc.co.uk. Retrieved 17 July 2018. 
  14. ^ [1][dead link]
  15. ^ "Supermodel Makeover by Lauren Luke". Amazon.com. Retrieved 17 July 2018. 
  16. ^ "Lauren Luke – Don't cover it up campaign". Refuge.org.uk. Retrieved 17 July 2018. 
  17. ^ Adams, Rebecca (3 July 2012). "Lauren Luke, YouTube Makeup Star, Featured In Domestic Violence PSA (WATCH)". Huffingtonpost.com. Retrieved 17 July 2018 – via Huff Post. 
  18. ^ "Makeup tutorial guru Lauren Luke shows shocking effects of domestic abuse in new PSA". Cbsnews.com. Retrieved 17 July 2018. 
  19. ^ "Global News - Latest & Current News - Weather, Sports & Health News". Global News. Retrieved 17 July 2018. 
  20. ^ "Ad of the Day: Refuge". Adweek.com. Retrieved 17 July 2018. 
  21. ^ "panacea81". YouTube. Retrieved 17 July 2018. 
  22. ^ panacea81 (15 June 2018). "Hia everyone, Just a little update". YouTube. Retrieved 17 July 2018. 
  23. ^ Letter from Lauren Luke Archived 16 April 2009 at the Wayback Machine.

External links[edit]