Laurence Canter and Martha Siegel
Canter at ROFLCon in May 2010
Laurence A. Canter
June 24, 1953
|Occupation||lawyer (disbarred in 1997), internet businessman|
|Known for||the first major commercial spam campaign on Usenet|
Laurence A. Canter (b. June 24, 1953) and Martha S. Siegel (April 9, 1948 – September 24, 2000) were partners in a husband-and-wife firm of lawyers who posted the first massive commercial Usenet spam on April 12, 1994. This event came shortly after the National Science Foundation lifted its unofficial ban on commercial speech on the Internet, and it marks the end of the Net's early period in some views, when the original netiquette could still be enforced.
Canter and Siegel were not the first Usenet spammers. The "Green Card" spam, however, was the first commercial Usenet spam, and its unapologetic authors are seen as having set the precedent for the modern global practice of spamming.
Green card spam
In early 1994, Canter and Siegel contracted with Leigh Benson to write a program to advertise on Usenet, but Benson was unable to write their software. In April 1994 they used a Perl script written by a Phoenix programmer, known only as "Jason", to generate advertisements for their service of enrolling people in a "green card lottery". This US government program allocates a limited quantity of "green cards" to certain non-citizens, allowing them to stay and work in the country. The two lawyers offered to do the necessary paperwork for a fee.
Canter and Siegel sent their advertisement, with the subject "Green Card Lottery – Final One?", to at least 5,500 Usenet discussion groups, an enormous number at the time. Rather than cross-posting a single copy of the message to multiple groups, so a reader would only see it once (considered a common courtesy when posting the same message to more than one group), they posted it as separate postings in each newsgroup, so a reader would see it in each group they read. Their internet service provider, Internet Direct, received so many complaints that its mail servers crashed repeatedly for the next two days; it promptly terminated their service. Despite the ire directed at the two lawyers, they posted another advertisement to 1,000 newsgroups in June 1994. This time, Arnt Gulbrandsen put together the first software "cancelbot" to trawl Usenet and kill their messages within minutes. The couple claimed in a December 1994 interview to have gained 1,000 new clients and "made $100,000 off an ad that cost them only pennies".
On May 5, 1994, the couple established a company called Cybersell. They promoted themselves as experts in the then-new business of online retail and in February 1995 undertook the first known commercial spamming on behalf of clients (so-called "spam for hire"). They wrote a book titled How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-line Services (ISBN 0-06-272065-1). In 1997, Martha Siegel published a revised version titled How to Make a Fortune on the Internet (ISBN 0-06-273466-0) under her name only.
In 1997, the Supreme Court of Tennessee disbarred Canter in part for illegal advertising practices. William W. Hunt III, of the Tennessee Board of Professional Responsibility, said at the time that he believed it was the first time a lawyer had been disciplined for Internet advertising practices. Cybersell was dissolved by default in March 1998 after repeatedly failing to file annual reports or pay its incorporation fees.
- Ray Everett-Church. "Wired "The spam that started it all"". Wired.com. Retrieved December 10, 2012.
- "Battle for the Soul of the Internet", Time, July 25, 1994
- Sandberg, Jared (June 22, 1994), "Phoenix Lawyers Irk Internet Users Again by Broadcasting Ad", The Wall Street Journal, archived from the original on December 4, 2008
- Gulbrandsen, Arnt (October 12, 2009), Canter and Siegel: What actually happened
- Flynn, Laurie (October 16, 1994), "'Spamming' on the Internet", The New York Times, archived from the original on September 19, 2008
- Craddock, Ashley (July 10, 1997), "Spamming Lawyer Disbarred", Wired Magazine, archived from the original on December 31, 2004
- Ben Delisle, Green Card Lottery – Last Call – 1994 Usenet post giving background on Canter and Siegel
- Wyn Hilty, How The Web Was Lost, 1996
- Ray Everett-Church, "The Spam That Started It All", Wired magazine, April 13, 1999
- Sharael Feist, "The father of modern spam speaks", CNET News, March 26, 2002
- John M. Moran, "The Spam Heard Around The World", Hartford Courant, June 30, 2002
- Neil Swidey, "Spambusters", The Boston Globe, October 10, 2003
- Campbell, K.K. (October 1, 1994). "Chatting With Martha Siegel of the Internet's Infamous Canter & Siegel". Electronic Frontier Foundation. Archived from the original on November 25, 2007. Retrieved September 24, 2010.