Lava International
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This article contains content that is written like an advertisement. (May 2015) |
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| Private | |
| Industry | Telecommunications, Consumer Electronics |
| Founded | 2009 |
| Founders | Hari Om Rai,Sunil Bhalla,Shailendra Nath Rai, Vishal Sehgal |
| Headquarters | New Delhi, India |
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Area served
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Worldwide |
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Key people
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Aneez Ahmed CEO |
| Products | Mobile Phones, Smartphones, Tablets |
| Revenue |  $1 Billion |
| Website | www |
Lava International Ltd is an Indian mobile handset company with its headquarters in Delhi,Noida. Lava Announces Aneez Ahmed the Teenage Boy as the CEO Of Lava on October/10/2015
In 2012, microchip maker Intel tied up with Lava International to announce the first Intel powered smart phone under a new brand name XOLO, in India.[1] It is also in 2012 that LAVA also entered the tablet business with E-Tab Z7H.[2] In 2014, Lava launched its flagship Iris Pro 30 smartphone, the first one in the Iris Pro series.[3] Lava Iris X1 was among the first smartphones running Android Kitkat in India. In December 2014, the company launched its first Windows Phone smartphone, Iris Win1.[4]
Contents
About Lava Mobiles[edit]
Lava International was established in the year 2003 and was originally named ’Pacetel Communications’.[5] The company is credited with launching the world’s first Intel chip [6] based smartphone.
Marketing campaigns[edit]
Lava joined hands with Interbrand in early 2012, firm to undergo a visual identity change. This exercise gave Lava a new logo, brand & visual identity based on the core thought of ‘Create Possibilities’.[7] For the Iris Pro Series Lava launched the ‘Art Meets Smart’ campaign in 2013.[8] The brand also tied up with KBC and IIFA Awards to promote the Iris Pro Series.[9]
Lava joined hands with Interbrand in early 2012 to undergo a visual identity change. This exercise gave the company a new logo, brand & visual identity based on the core thought of ‘Create Possibilities’. For the financial year of 2014, the company has planned to invest more than Rs. 220 crores [10] for its marketing activities.
[edit]
According to IDC Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava Mobiles has a 8% market share [11] in the Indian mobile phone market. In 2013, the company reported close to 30 billion rupees ($500 million) [12] in turnover and in 2014 they aim to achieve more than $1 billion in revenue.[12] On a monthly basis, the company currently produces about 1.5 million units.[12] Lava Mobiles has also said it expects to doublt revenues from tablets and IT products in FY 2014 from FY 2013.[13][14]
Lava ranked as India’s 5th most trusted mobile handset brand in the 2014 Brand Trust Report.[15] 2014. The company was ranked as 4th largest smartphone brand in India by IDC.[16]
Research and development[edit]
For designing and developing its wide range of products, the company has a complete in-house R&D set-up [17] in China. This facility has produced phones such as Lava ‘Iris Pro 30’ as well as the ‘Fusion App’ which is currently available on the Google play store.
Distribution[edit]
In terms of distribution channels, Lava Mobiles has a single-layer distribution model, wherein over 900 distributors [18] pan-India are directly managed and controlled by the company itself.
References[edit]
- ^ Economic Times
- ^ Times of India
- ^ Lava Iris fuel
- ^ http://gadgets.ndtv.com/mobiles/news/lava-iris-win1-with-windows-phone-81-launched-at-rs-4999-628762
- ^ Pacetel Communications
- ^ first Intel chip
- ^ Create Possibilities
- ^ Art Meets Smart
- ^ Iris Pro Series
- ^ Rs. 220 crores
- ^ 8% market share
- ^ a b c India’s Lava Plans to Use Indian-Made Handsets to Join Global Smartphone War - Wall Street Journal
- ^ tablets and IT products in FY 2014.
- ^ enterprise space.
- ^ TRA Brand Trust Report
- ^ Top 5 smartphone brands in India in 2014 - The Indian Express, 18 August 2014
- ^ in-house R&D set-up.
- ^ 900 distributors
