Lavazza

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Coordinates: 45°04′50″N 7°41′33″E / 45.0805934°N 7.6924621°E / 45.0805934; 7.6924621

Luigi Lavazza S.p.A.
Private
IndustryRetail coffee
Founded1895; 125 years ago (1895)
Turin, Italy
FounderLuigi Lavazza
HeadquartersTurin, Italy
Key people
Alberto Lavazza (President)
Antonio Baravalle (CEO)
ProductsWhole bean coffee
Merchandise
Revenue2.2 billion (2019)[1]
Number of employees
3,800 (2018[2])
Websitewww.lavazza.com

Luigi Lavazza S.p.A. (Italian pronunciation: [laˈvattsa]) is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business of Lavazza S.p.A. is currently administered by the third and fourth generations of the Lavazza family.

Coffee[edit]

Lavazza imports coffee from around the world, including Brazil, Colombia, Guatemala, Costa Rica, Honduras, Uganda, Indonesia, United States and Mexico. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.[3]

Branded as "Italy's Favourite Coffee," the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza.[4] Among its offerings today are products such as: Qualità Oro, Qualità Rossa, Club, Caffè Espresso, Il Perfetto Espresso, Caffè Crema, Gran Aroma Bar, Super Crema, Crema e Gusto, Crema e Aroma, Top Class, Grand'Espresso, Dek (decaffeinated), and coffee capsules A Modo Mio, "Espresso Point" and Lavazza Blue. Also Lavazza produces Nespresso Compatible Capsules (NCC).

Retail[edit]

The company operates a number of retail coffee shops ("Il Caffè di Roma" and "Espression"). The shops offer traditional coffee drinks as well as whole bean and ground coffee for home use.

Company[edit]

Advertising for Lavazza: Transport of coffee in Indochina

Lavazza, established in Turin, Italy, in 1895, has been owned by the family of the same name for four generations. The world's seventh ranking coffee roaster, Lavazza has a market share by sales of over 36% in Italy, 3800 employees and revenue of €2.24 billion (2019).[5] The company has six production sites, three in Italy and three abroad, and operates through associated companies and distributors in more than 90 countries. Lavazza exports 46% of its production. Lavazza credits itself with inventing the concept of blending, "the art of combining different types of coffee from different geographical areas", in its early years and claims this as a distinctive feature of all its products. The company also has 25 years experience in the production and sale of portioned coffee systems. Today, through ongoing partnerships with an international network of universities and scientific research centers, Lavazza operates four platforms in this segment. In 1979 the company established the "Luigi Lavazza Centre for coffee research" which is "devoted to the study of espresso" and has evolved into the Lavazza Training Centre, a network of over 50 coffee schools worldwide, where 30 thousand people receive training each year.

Among the activities promoted by the Lavazza Foundation, established in 2002, is the Tierra project which, in partnership with the Rainforest Alliance, performs research into achieving the "finest end product quality", with a focus on the living conditions of people in coffee producing countries.[6]

Lavazza is the official coffee in the Italian Pavilion at the Expo 2015 in Milan.

Lavazza acquired the Carte Noire and Merrild brands from Jacobs Douwe Egberts in February 2016.

Lavazza purchased an 80% stake in Canadian-based Kicking Horse Coffee in May 2017.[7]

In 2019, with PepsiCo, Lavazza launched canned ready-to-drink cappuccino in Europe.[8]

A lawsuit was filed in 2019 alleging Lavazza brought false intellectual property lawsuits against American resellers on Amazon.com in an attempt to prevent them from reselling products.[9]

Sponsorship[edit]

Lavazza became a sponsor of Liverpool F.C. in 2018,[10] and the Williams Racing team in the 2020 Formula One season.[11][12] Also through the agreement reached in September 2020, Lavazza became the official coffee brand used by Juventus F.C.

Offices and manufacturing plants[edit]

"Luigi Lavazza S.p.A." is present in over 90 countries with more than 20 offices and manufacturing plants in Italy and in the rest of the world. In Turin, in Via Bologna, was recently inaugurated "Nuvola",[13] the new Lavazza Headquarters. The "Nuvola" project is the work of Cino Zucchi Architetti and is at the heart of the recent qualification of the Aurora district. In addition to Turin, Luigi Lavazza S.p.A. has 12 other European offices and is also present in the United States,[14] Australia,[15] South America, India (with two locations) and Morocco.

Currently, the Lavazza Group includes 21 companies and international offices, including the Turinese Headquarter "Nuvola" and San Tommaso 10, the same old store in Via San Tommaso owned by Luigi Lavazza in the late 1800.

Country City Legal Name
Italy Turin LUIGI LAVAZZA S.p.A.[16]
Argentina Buenos Aires Lavazza Argentina S.A.
Australia Melbourne Lavazza Australia Pty Ltd.[17]
Austria Wien Lavazza Kaffee GmbH
Brazil Rio de Janeiro Lavazza do Brasil Ind. E Com. Ltda
Denmark Fredericia Lavazza Denmark
France Noisy Le Grand - Cedex Lavazza France S.A.S.
Germany Frankfurt Luigi Lavazza Deutschland GmbH
Greece Athens Onda Coffee Break AD
India Chennai Fresh & Honest Cafe Ltd.
India New Delhi Barista Coffee Company Limited
Italy Turin Cofincaf
Italy Segrate (Milan) Ercom SPA
Italy Turin San Tommaso 10
Morocco Casablanca Lavazza Maroc (SARLAU)
Netherlands Oostzaan Bluespresso B.V.
Nepal Pokhara Coffee Culture Cafe Pvt Ltd
Portugal Porto Salvo Sogefran S.A.
Spain Barcelona LAVAZZA ESPAÑA
Sweden Stockholm Lavazza Sweden AB
United Kingdom Uxbridge Lavazza Coffee (UK) Ltd.[18]
United States New York Lavazza Premium Coffees Corp.[19]

The Lavazza Group has 3 main manufacturing plants in Italy: Turin, the first historical manufacturing plant; Gattinara, where Lavazza A Modo Mio, Lavazza Espresso Point and Lavazza Blue capsules are produced; and in Pozzilli, where decaffeinated coffee is made for worldwide distribution. Other manufacturing plants are located in France, India, and Brazil.[20]

Country City
Italy Turin
Italy Pozzilli (Isernia)
Italy Gattinara (Vercelli)
France Lavérune

Calendar[edit]

Since 1991, Lavazza has produced the "Lavazza Calendar", featuring fashion photography from some of the world's leading photographers. The calendar is not available for purchase.[21] Contributors have included Annie Leibovitz in 2009, David LaChapelle in 2002, Helmut Newton in 1993 and 1994, Ellen Von Unwerth in 1995, Eugenio Recuenco in 2007, Erwin Olaf in 2005, and Platon in 2018.[22][23][24] The calendar has become a showpiece of conceptual fashion photography.[25]

See also[edit]

References[edit]

  1. ^ "Lavazza 2019 financials".
  2. ^ "Lavazza 2019 financials" (PDF).
  3. ^ "When coffee is Lavazza". Spotlight. Italian Institute for Foreign Trade. Archived from the original on 2009-03-01. Retrieved 2007-10-23.
  4. ^ "2004-2006". Lavazza History. Lavazza. Archived from the original on 2007-10-26. Retrieved 2007-10-23.
  5. ^ "Lavazza posts record 2019 results and pledges €10m coronavirus relief for Italy - World Coffee Portal". www.worldcoffeeportal.com. Retrieved 2020-07-01.
  6. ^ "Learn more about Lavazza's CSR initiative ¡Tierra!". www.lavazza.us. Retrieved 2016-09-26.
  7. ^ Press, The Canadian (2017-05-24). "Italy's Lavazza Group buys 80% stake in B.C.-based Kicking Horse Coffee - BNN Bloomberg". BNN. Retrieved 2019-09-04.
  8. ^ Selwood2019-07-03T11:38:00+01:00, Daniel. "PepsiCo teams up with Lavazza for iced coffee RTD". The Grocer. Retrieved 2020-07-01.
  9. ^ https://www.law.com/njlawjournal/2019/11/12/online-reseller-accuses-lavazza-coffee-of-bringing-phony-ip-infringement-claims/?slreturn=20200611005445
  10. ^ "Liverpool FC and Lavazza announce new partnership". www.liverpoolfc.com. Retrieved 2020-08-05.
  11. ^ "ROKiT Williams Racing Announces New Partnership with Lavazza". www.williamsf1.com. Retrieved 2020-07-01.
  12. ^ "Williams Racing adds Lavazza to new-look sponsorship portfolio". SportBusiness. 2020-01-09. Retrieved 2020-07-01.
  13. ^ "Nuvola, the new Lavazza Headquarter in Turin". www.lavazza.us. Retrieved 2018-02-28.
  14. ^ "Lavazza United States official website". www.lavazza.us. Retrieved 2018-02-28.
  15. ^ "Lavazza Australia official website". www.lavazza.com.au. Retrieved 2018-02-28.
  16. ^ Lavazza Headquarter or "Nuvola" https://goo.gl/maps/YQNHKYBbzoB2
  17. ^ Lavazza AU international office https://goo.gl/maps/2K6RpmX9z4N2
  18. ^ Lavazza UK international office https://goo.gl/maps/uCfvQsU5SCK2
  19. ^ Lavazza US international office https://goo.gl/maps/XbX5mA2p2sP2
  20. ^ "Manufacturing Plants". www.lavazza.ca. Retrieved 2020-07-01.
  21. ^ A Look At The 2011 Lavazza Calendar, 'The Making Of' And 'Behind The Scenes.', If It's Hip, It's Here, 2010
  22. ^ Australian Vogue Online Archived 2007-12-18 at the Wayback Machine
  23. ^ Gibson, Amber (November 30, 2017). "A Calendar To Save The World". Forbes. Retrieved 2019-09-04.
  24. ^ "Archived copy". Archived from the original on 2007-12-18. Retrieved 2008-11-18.CS1 maint: archived copy as title (link), Events Column, 2008
  25. ^ Telegraph.co.uk, "How About That" Column, 2008

External links[edit]