Lavender (magazine)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Lavender Magazine
Fall 2015 issue
Categories Free Gay periodical
Frequency Biweekly
Circulation 33,100 = 17,500 (print), 15,600 (Newsstand installs)
First issue June 9, 1995
Company Lavender Media
Country United States
Language English

Lavender is a biweekly award-winning print and online magazine, part of Lavender Media, published in Minneapolis, Minnesota, for the gay, lesbian, bisexual, and transgender community. Each issue highlights current trends and happenings in cuisine, nightlife, news, travel, and style.[1] It is distributed free of charge in the Twin Cities of Minneapolis and St. Paul and in some other cities throughout Minnesota and western Wisconsin.[2]


Founded in 1995 by George Holdgrafer and Stephen Rocheford, Lavender's mission is "to appeal to the greatest number of Minnesota GLBT readers, and direct them to [their] advertisers."[3][4] Lavender published its 500th issue in June 2014.

In 2010, Lavender drew attention to Lutheran pastor Rev. Tom Brock who was privately homosexual as well as being critical of homosexuals joining the Lutheran clergy. Although Brock was put on leave, he was not fired from his position.[5]

In 2017, Stephen Rocheford CEO of Lavender Magazine publicly voiced criticism of the exclusion of police officers from the 2017 Twin cities pride festival parade.[6]


In 2016 after the Orlando Pulse nightclub shooting, Lavender editors wrote an article accused of anti-Muslim bias. The opposition to the articles organized a petition aimed at Stephen Rocheford for singling out Islam as a source of violence.[7]


In 2016, Lavender was named Magazine of the Year by the Minnesota Magazine & Publishing Association (MMPA).[8] It has also received more than 90 MMPA awards in the categories of overall excellence, best digital media, best internet site, best director, best single cover, best feature article, best regular column, best single topic, best how-to article, best use of visuals, best redesign, best media kit, and best editor's or publisher's editorial.[9]


  1. ^ Lavender Magazine Facebook page Retrieved 1 July 2017.  Missing or empty |title= (help)
  2. ^ Lavender Retrieved 1 July 2017.  Missing or empty |title= (help)
  3. ^ Q Library. "History of the Gay Movement in Minnesota and the Role of the Minnesota Civil Liberties Union" (PDF). Quatrefoil Library. p. 29. Retrieved 18 June 2016. 
  4. ^ Holdgrafer, George (2014-07-24). "A Reflection on Two Decades". Lavender Magazine. Lavender Magazine. Retrieved 18 June 2016. 
  5. ^ Gazette, Wisconsin. "Minn. pastor likely to keep job despite gay report". Wisconsin Gazette. Retrieved 2017-07-01. 
  6. ^ FOX. "Twin Cities Pride to limit police participation in parade after Yanez verdict". KMSP. Retrieved 2017-07-01. 
  7. ^ Birkey, Andy (2016-07-01). "Petition launched against Lavender Magazine over claims of white-washing, anti-Muslim bias - The Column". The Column. Retrieved 2017-07-01. 
  8. ^ "Magazine of the Year". Minnesota Magazine & Publishing Association. Retrieved 1 July 2017. 
  9. ^ Lavender Retrieved 1 July 2017.  Missing or empty |title= (help)

External links[edit]