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|Founded||Amsterdam, The Netherlands (June 2009 )|
Number of employees
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Layar is a Dutch company based in Amsterdam, founded in 2009 by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. They have created a mobile browser called Layar. The browser allows users to find various items based upon augmented reality technology.
In June 2014 Layar was acquired by the UK company Blippar. Layar office in Amsterdam was closed down in 2016.
The browser makes use of the following:
These are used together to identify the user’s location and field of view. From the geographical position, the various forms of data are laid over the camera view like inserting an additional layer.
Data in the browser comes in the form of layers. Layers are REST web services serving geo-located points of interest in the vicinity of the user. Layers are developed and maintained by third parties using a free API; Layar as a company is responsible for their validation in the publication process. Third-party projects which utilize Layar can be programs which require QR tags, or locative games, such as fAR-Play.
As of July 2010, Layar had 1000 layers. As of September 2011, Layar had 2993 layers.
- Official website
- Dutch Layar signs global augmented reality deals Reuters, Jun 18, 2010
- Camille Ricketts Layar to bring its augmented reality to one-third of global smartphones Venture Beat/Mobile, June 18, 2010