Proenza Schouler

From Wikipedia, the free encyclopedia
  (Redirected from Lazaro Hernandez)
Jump to: navigation, search
Proenza Schouler
Private
Industry Fashion
Founded 2002
Founder Jack McCollough
Lazaro Hernandez
Headquarters New York, NY, New York, NY, United States
Number of locations
9 Stores (2016)
Area served
Worldwide
Key people
Jack McCollough (Designer)
Lazaro Hernandez (Designer)
Ron Frasch (CEO)
Products Clothing
Handbags
Shoes
Swimwear
Website http://www.proenzaschouler.com/

History[edit]

Proenza Schouler /prˌɛnzə ˈsklər/ is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The designers met while studying at Parsons School of Design, eventually collaborating on their senior thesis collection. That collection would become the first Proenza Schouler collection after it was bought in its entirety by retailer Barneys New York.

Proenza Schouler is a combination of the designers' mothers' maiden names; Proenza is thee maiden name of Hernandez's mother and Schouler is the maiden name of McCollough's mother.[1]

Proenza Schouler was awarded with the inaugural CFDA Vogue Fashion Fund award in 2004. Three years later, Proenza Schouler won its first of three CFDA Womenswear Designer of the Year awards. It won CFDA Accessories Designer of the Year in 2009.

In 2008, Proenza Schouler introduced its first shoe collection, licensed through Giuseppe Zanotti, Vicini S.p.A. Later that year, Proenza Schouler launched its first handbag collection, including the PS1 Handbag. Initially conceived as an anti-it-bag, the PS1 has become a best-selling signature handbag.

In 2011, the company announced a partnership with a group of investors including Andrew Rosen, CEO of Theory, Inc., and John Howard, Chief Executive of Irving Place Capital. In 2012, the company signed a licensing agreement with Iris S.p.A. to produce and distribute footwear.

In 2015, Castanea Partners acquired a minority interest in Proenza Schouler and the brand signed a licensing agreement with L'Oréal for the creation and development of fine fragrances.

Proenza Schouler is sold in over 350 doors worldwide, including Barneys New York, Bergdorf Goodman, Saks Fifth Avenue, Harvey Nichols, Le Bon Marché, and Lane Crawford.

Awards[edit]

  • 2003 CFDA Swarovski’s The Perry Ellis Award for Ready-to-Wear
  • 2007 CFDA Womenswear Designer of the Year
  • 2009 CFDA Accessories Designer of the Year
  • 2010 Fashion Group International Fashion Star Award
  • 2011 CFDA Womenswear Designer of the Year
  • 2013 CFDA Womenswear Designer of the Year
  • 2014 Accessories Council Designer of the Year

Products[edit]

The company's products include ready-to-wear, fashion accessories, shoes and swimwear.

Collaborations[edit]

Proenza Schouler's collection for MAC Cosmetics

The brand has released several collaborations, including a limited-edition makeup collection for MAC Cosmetics in 2014. In 2013, the brand celebrated its 10th anniversary with a limited edition reissue of its Fall 2003 collection exclusively for Barneys New York. Proenza Schouler debuted a denim collection with J Brand in Fall 2010 consisting of hand-painted jeans. In 2007, the designers created a collection for Target's GO International program.

References[edit]

  1. ^ Cook, Fiona (February 7, 2012). "Proenza Schouler - Pronunciation Guide". Another Magazine. 

External links[edit]

Selected gallery[edit]