Le Coq Sportif

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le coq sportif
Public
Industry Sportswear and Sports Goods
Founded 1882
Products Footwear
Accessories
Sportswear
Website www.lecoqsportif.com

Le coq sportif (French pronunciation: ​[lə kɔk spɔʁtif], "The Athletic Rooster") is a French company producing sports equipment such as shoes, shorts, and T-shirts. It was founded in 1882 by Émile Camuset,[1] but the first clothing items branded with the rooster appeared in 1948.[2] The company's name derives from the Gallic rooster, a national symbol of France.

Sponsorships[edit]

The company has sponsorship deals with several football clubs, most notably European clubs Saint-Étienne and Fiorentina. In addition, the company also sponsors the Quick Step-Innergetic and Team Milram cycling teams. Le coq sportif also supplied kits to the Tottenham Hotspur team that won the FA Cup in 1981 and 1982,[3] Aston Villa 1982 team that won the European Cup,[4] Chelsea,[5] Sunderland,[6] Sheffield United[7] and Everton[8] and AFC Ajax of Amsterdam[9] of the mid-1980s; the FIFA World Cup winning teams of Italy in 1982 and Argentina in 1986. The company also sponsored Brazilian club Sport Club Internacional in 1982. The club won the traditional Joan Gamper Trophy at the Camp Nou in Barcelona while using Le Coq uniforms. Internacional also won the 1982 Gaúcho Championship wearing Le Coq.

South Korean golfer Yang Yong-eun wore a Le Coq Sportif shirt on the last day of the PGA Championship in 2009, which he won.[citation needed] It also has an endorsement deal with NBA basketball player Joakim Noah.[citation needed]

Le Coq Sportif is famous[to whom?] in Japan and Korea and hired local designers to complete and adapt the global collection for local market. They also signed some partnerships to release special models. Le Coq Sportif in Japan associated with Sou to create handmade shoes and tabi.[citation needed] They also released a line of shoes with designer Kamishima Chinami.[citation needed] For Le Coq Sportif Korea, the partnership was made with the car manufacturer Peugeot to create a shoe named the "Peugeot 207cc." The shoes were recalled in 2009 for a product fault, when the fabric was exposed to water the shoe's stitching would come apart.[citation needed] This in turn lost Le Coq Sportif millions in revenue.[citation needed]

In 2012, Le Coq Sportif returned to professional cycling, and manufactured the jerseys for the Tour de France under a new five-year contract with Amaury Sport Organisation. Le Coq Sportif started supplying the Tour de France in 1951.

Le Coq Sportif is the official uniform supplier of the following teams/players:


Basketball[edit]

Boxing[edit]

Cycling[edit]

Tennis[edit]

Football[edit]

Former national teams[edit]

Africa[edit]
Americas[edit]
Europe[edit]

Former club teams[edit]

Aston Villa, 1981 to 1982 Le Coq Sportif Shirt
Nation Team Years worn Ref
 Argentina Club Atlético Belgrano 1996–2000 [citation needed]
Club Atlético Gimnasia y Esgrima 1997–1998
Club Atlético Independiente 1986–1988
Club Atlético Lanús 2001–2003
Club Atlético Rosario Central 1995–1998
Club Atlético Tigre 1997–2002
Kimberley de Mar del Plata
Ramón Santamarina 2011–2013
 Brazil Sport Club Internacional 1982
 England Aston Villa 1981–1984 [4]
Birmingham City 1998–2004 [11]
Chelsea 1981–1986 [5]
Coventry City 1996–1999 [12]
Derby County 1978-1982 [13]
Everton 1983–86, 2009–12 [8]
Leicester City 2000–05 [14]
Manchester City 1999–2003; 2007–09 [15]
Queens Park Rangers 1997–2008 [16]
Sheffield United 1997–2000, 2002–09 [7]
Stoke City 2007–10 [17]
Sunderland 1981–83 [6]
Tottenham Hotspur 1980–1985 [3]
 Morocco Moghreb Tetouan [citation needed]
 Netherlands AFC Ajax 1980–1984 [9]
 Russia Torpedo Moscow 2004 [citation needed]
 Scotland Aberdeen 2001-2004 [18]
East Fife 1995-1998 [19]
Hibernian 1998–2010 [20]
 South Korea Incheon United 2012–14 [citation needed]
 Turkey Denizlispor 2004–2006
 Uruguay Club Atlético Peñarol 1984-1987

Rugby union[edit]

National teams[edit]

Club teams[edit]

References[edit]

  1. ^ superfiction.net/blog
  2. ^ Vogue Australia
  3. ^ a b Moor, Dave. "Tottenham Hotspur". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  4. ^ a b Moor, Dave. "Aston Villa". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  5. ^ a b Moor, Dave. "Chelsea". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  6. ^ a b Moor, Dave. "Sunderland". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  7. ^ a b Moor, Dave. "Sheffield United". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  8. ^ a b Moor, Dave. "Everton". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  9. ^ a b "AFC Ajax en alles eromheen" [AFC Ajax and everything around it]. ajaxcafe.nl (in Dutch). Archived from the original on 27 January 2015. Retrieved 24 July 2016. 
  10. ^ http://www.lequipe.fr/Tennis/Actualites/Gasquet-avec-le-coq-sportif/428686
  11. ^ Moor, Dave. "Birmingham City". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  12. ^ Moor, Dave. "Coventry City". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  13. ^ Moor, Dave. "Derby County". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  14. ^ Moor, Dave. "Leicester City". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  15. ^ Moor, Dave. "Manchester City". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  16. ^ Moor, Dave. "Queens Park Rangers". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  17. ^ Moor, Dave. "Stoke City". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  18. ^ Moor, Dave. "Aberdeen". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  19. ^ Moor, Dave. "East Fife". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  20. ^ Moor, Dave. "Hibernian". historicalkits.co.uk (Historical Football Kits). Retrieved 24 July 2016. 
  21. ^ "ARU Announces New Partnership With le coq sportif", Australian Rugby website, 2011-09-08
  22. ^ "le coq sportif auspicia al Virreyes Rugby Club", Arte y Sport

External links[edit]