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LeadDesk is a cloud-based computer software that supports the sales, research and customer service of an organization happening over the phone. The software is offered on a SaaS (Software-as-a-Service) service. LeadDesk combines a CRM, Campaign Management and customer database with calling. LeadDesk is used by around 500 organizations globally, and it is used to make an average of 500.000 sales calls per week[citation needed]. LeadDesk-service fits many different service categories. Sales Automation, Marketing Automation, Customer Relationship Management (CRM), Call Center Software and Lead Management -services and software typically have similar features as LeadDesk.


LeadDesk was developed by a software company called ComDashboard Ltd in 2009.[1] In 2013 the company changed its name to match their product and became LeadDesk Ltd. They also appointed a new CEO, Olli Nokso-Koivisto. The company's turnover in 2011 was around 1.0 million USD.[2] ComDashboard has their main office in Helsinki (Finland) and a development unit in Lappeenranta (Finland). The company also has sales units in several other European countries.[citation needed]

Financial success and international awards[edit]

The LeadDesk-service reached total sales of around 700.000 euros in 2011.[citation needed] The Finnish economic newspaper Talouselämä reported in their 5.4.2012 -issue that LeadDesk managed to grab a spot in the finals of both the Slush 2011[3] and the Red Herring 100 Europe 2012[4] startup events. In 2012 Tekes, a Finnish funding agency for technology and innovation, chose LeadDesk for their NIY-startup program. According to another Finnish economic newspaper Kauppalehti (issue of 31.8.2012) ComDashboard's turnover grew by over 1000% and that their ”profitability measured by return on investment is excellent.”[2]

Customers, functionalities, and technical description[edit]

LeadDesk is a solution for sales, telemarketing, telephone research and customer service. Users include freelancers and big corporations from around the world.[citation needed] The majority of LeadDesk users operate in Inside Sales, B2B and B2C telesales[clarification needed], and book sales meetings or do telephone interviews.[citation needed]

The service can be used as an ”all-in-one” solution, so that all functionalities from campaign management to calling happen inside the same program. The other option is to opt for a lighter ”click-to-call” -solution, which is used if contact management happens in a separate web based system (i.e. ERP/CRM such as Salesforce.com), and LeadDesk is used for calling, following call statistics and managing call history. Users can have either solution in use for their individual sales agents, so that both solutions can be in use in the same organization at the same time.

LeadDesk (especially the ”all-in-one” solution) has several features that boost sales and calling and improve quality. These features include following sales through statistics, predictive calling (semi- and fully automatic), predictive calling, call filter, call recordings.[citation needed]

Technically LeadDesk is fairly simple and reliable.[citation needed] It has been built using PHP, SQL/MySQL and JS/Ajax. For call termination LeadDesk supports landline, GSM and VoIP connections and the user can select the best solution for themselves.[promotional language][5]


  1. ^ "Comdashboard Oy". Kauppalehti. Retrieved 17 January 2013. 
  2. ^ a b "Comdashboard Oy:n liikevaihto kasvussa ja tulos plussalla". Kauppalehti (in Finnish). 31 August 2012. Retrieved 17 January 2013. 
  3. ^ "Slush 2011 – Slush7 pitches – Leaddesk". YouTube. Retrieved 17 January 2013. 
  4. ^ "Europe 2012 Finalists". Red Herring. Retrieved 17 January 2013. 
  5. ^ "LeadDesk". Retrieved 17 January 2013. 

External links[edit]