Leader Price

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Leader Price
IndustryRetail
Founded1989
FounderJean Baud
Defunct2007 (in Poland)
Headquarters,
Area served
Key people
Jean-Charles Naouri (CEO)
Products
  • Leader Price
  • Le Prix Gagnant
  • Leader Bio
  • Leader Price Equitable
  • Fine Ligne
  • Leader Price Kids
  • Sélections de nos régions
ParentGroupe Casino
SubsidiariesFranprix
Websiteleaderprice.fr

Leader Price, (full name: Société S.A. Leader Price Holding), is a French discount store chain of the Groupe Casino, headquartered in Paris, France.[1]

History[edit]

In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.

In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.

In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.[2]

At the end of November 2020, German discount giant Aldi Nord announced that it had agreed to buy 547 Leader Price stores plus three logistics centers. The purchase prices was to be € 717 million and the stores are expected to be integrated into Aldi by 2021.[3]

Leader Price around the world[edit]

Country First store Stores
France 1988 299
Martinique 1994 8
Belgium 1997 9
Guyane 2009 5
Djibouti 2009 1
Cameroon 2011 1
Vanuatu 2011 1
Guinea 2012 1
Togo 2012 1
Cape Verde 2013 1
Mauritania 2014 1
Serbia 2015 1
Morocco 2016 1
Saudi Arabia 2019 9
United Arab Emirates 2019 8
Lebanon 2019 4
Jordan 2019 9
Egypt 2019 7
Kuwait 2019 9

References[edit]

  1. ^ "Mentions légales Archived 2009-05-09 at the Wayback Machine." Leader Price. Retrieved on 24 June 2010. "4 Rue Galilée, 75116 Paris"
  2. ^ "List of stores in France". LeaderPrice.fr. Retrieved 9 June 2013.
  3. ^ "Lebensmitteldiscounter: Aldi übernimmt mehr als 500 Filialen in Frankreich" – via www.faz.net.

External links[edit]