Leader Price

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Leader Price
Société anonyme
Industry Retail
Founded 1989
Founder Jean Baud
Headquarters Gretz-Armainvilliers, France
Area served
Key people
Jean-Charles Naouri (CEO)
  • Leader Price
  • Prix Gagnant
  • Leader Bio
  • Leader Price Equitable
  • Fine Ligne
  • Leader Price Kids
  • Sélections de nos régions
Parent Groupe Casino
Website leaderprice.fr

Leader Price (French pronunciation: ​[lidɛʁ pʁajs]; full name: Société S.A. Leader Price Holding), is a French discount store chain of the Groupe Casino, headquartered in Paris, France.[1]


In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.

In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.

In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.[2]

Leader Price around the world[edit]

Country First store Stores
France France 1988 558
Martinique Martinique 1994 8
Belgium Belgium 1997 9
French Guiana Guyane 2009 1
Cameroon Cameroon 2011 1
Vanuatu Vanuatu 2011 1
Guinea Guinea - 1
Togo Togo - 1
Cape Verde Cape Verde - 1
Mauritania Mauritania - 1
Serbia Serbia 2015 1


  1. ^ "Mentions légales." Leader Price. Retrieved on 24 June 2010. "4 Rue Galilée, 75116 Paris"
  2. ^ "List of stores in France". LeaderPrice.fr. Retrieved 9 June 2013. 

External links[edit]