Leading Edge Group

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Leading Edge Group
Industry Books, Computers, Electronics, Hospitality, Photography, Jewellery, Music, Telecommunications, Video, Golf / Retail
Founded 1986
Headquarters Chatswood, New South Wales
Website www.leadingedgegroup.com.au

The Leading Edge Group is an Australian-owned buying group with retail shopfronts[citation needed] in Australia and New Zealand. It began in 1986 as Electronic Enterprises, a buying group focussed on the home theatre market.[citation needed]

In 1997, a range of buying groups was consolidated under the brand name of the Leading Edge Group, making it one of the largest retail entities in Australia.[citation needed] Leading Edge Group is a global organisation operating in two major sectors; buying group management and sales channel management across Australia, New Zealand and the United Kingdom.

Leading Edge New Zealand[edit]

Leading Edge New Zealand is a sales channel management company offering sales and support services. Their primary market is telecommunications where they are the dealer partner for Spark Digital and operate Spark Business Hubs and Spark Retail Stores for Spark New Zealand.[1]

Their sales channel partners range from buying groups and power companies through to ICT and they are part of the Global Leading Edge Group operating across Australia and the United Kingdom.

Leading Edge entered the NZ market by acquiring 15 retail and business outlets and became the largest independent channel partner for Spark New Zealand. With operations the length and breadth of New Zealand, Leading Edge provides mobility, landline, broadband and ICT related products and services.

Leading Edge has taken on the sales and support channel role for n3, Genesis Energy.

Leading Edge Computers[edit]

Leading Edge Computers has stores primarily in regional locations in Australia.[citation needed]

Leading Edge Electronics[edit]

Leading Edge Electronics is a buying group of around 48 former Dick Smith Electronics (DSE) stores. These privately owned resellers changed suppliers in a major move against Australian electronics giant DSE in October 2004 after the resellers were informed that their contracts would not be renewed and in many instances that a DSE company owned store would be opening in the town in competition with them.[2][3][4]

One of LEE's major suppliers is Jaycar Electronics, who supply their products to Leading Edge via Electus distribution.

Leading Edge UK[edit]

In the UK, Leading Edge operates as an outsourced sales team for BT, providing sales management and execution in the B2B marketplace across 9% of the UK.


  1. ^ "Aussie retailer eyes NZ". ARN. 15 April 2005. Retrieved 2008-03-05. 
  2. ^ "Disenchanted Dick Smith franchisees join Leading Edge". CRN Australia. 12 August 2004. Retrieved 2008-03-05. 
  3. ^ "Leading Edge poaches Dick Smith management team". CRN Australia. 13 August 2004. Retrieved 2008-03-05. 
  4. ^ "Success not enough to keep Dick Smith stockist from staying open". SMH.com.au. 12 August 2004. Retrieved 2008-03-05. 

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