|Industry||Medical & Adult Use Cannabis|
|Founded||Irvine, California, United States, (June 13, 2010 )|
|Founders||Cy Scott |
|Tim Leslie (CEO) | Sam Martin (Chief Strategy Officer) | Paul Barry (Chief Technology Officer)|
Leafly is the largest cannabis website in the world, with over 15 million monthly visitors and 40 million page views across its website and mobile applications. Leafly allows users to rate and review different strains of cannabis and cannabis dispensaries. The site helps patients and adult recreational consumers determine which cannabis products are appropriate for their particular preferences or desired effects and then directs them to a nearby retailer or medical dispensary. Described by its founders as a hybrid of Yelp and Consumer Reports, Leafly uses crowdsourcing to generate reviews for consumers. The company is headquartered in Seattle, Washington and is wholly owned by Privateer Holdings, a private equity firm focused on the emerging legal cannabis industry. Leafly is available for mobile use on iOS, and Android.
Leafly was founded in June 2010 by Scott Vickers, Brian Wansolich, and Cy Scott. The three Orange County engineers recognized the need for a legitimate strain resource and began to build Leafly as a side project to their jobs as web developers. Privateer Holdings acquired the company in 2012, at which time Brendan Kennedy became the company's CEO. Meanwhile, the original founders left to launch a new company named Headset, a business intelligence platform for the fast-growing marijuana industry. By July 2011 the website had received about 180,000 unique visitors and was growing at 30 percent per month. In April 2012, Leafly reported about 2.3 million monthly visits and approximately 50,000 mobile app downloads per month. In June 2015, the company announced that it now receives over 6 million monthly visitors and 31 million pageviews across its website and mobile applications  On August 2, 2014, Leafly became the first cannabis company to place an advertisement in The New York Times  On November 6, 2017, Privateer Holdings announced Chris Jeffery as the new CEO. Prior to joining Leafly, Jeffrey co-founded OrderUp, an online and mobile food delivery service. On March 4, 2019, Leafly appointed former Amazon.com, Inc. executive Tim Leslie as its CEO. Prior to joining Leafly, Leslie served as vice president of Amazon Prime Video International.
Leafly generates revenue by selling online display advertising and priority listing packages to companies in the cannabis industry. Display advertising campaigns are sold on a Cost Per Impression model.
Leafly News is the editorial arm of Leafly. Leafly News has a team of writers and editors who report on cannabis industry news, politics, science and health issues related to cannabis, and additional topics of interest to cannabis consumers.
Leafly had an events team that organized various cannabis-related events in the United States and around the world. In 2016, Leafly hosted a comedy tour throughout the United States and Canada that was revived in 2017 to celebrate the popular cannabis holiday 420. Leafly also sponsored its first European event in 2016, the popular legalization festival Hanfparade.
Leafly has three primary functions:
Patients and consumers use Leafly to search for cannabis strains according to medical use, such as anxiety or nausea, and desired effects, like euphoria or creativity. Relevant strains are then presented in a format similar to the periodic table. The table is color coded to identify whether the strain is sativa, indica, or a hybrid of both.
Patients can use their zip codes or city and state names to search for dispensaries, which are then displayed on a map of the area. The dispensary profiles include menus, reviews, photos, and store locations.
Leafly users can write reviews of strains and products they have tried or dispensaries they have visited. For dispensaries and products, reviews consist of a brief comment section and a star rating system that is based on medication, service, and atmosphere. Strain reviews include desirable effects, attributes, and summary information.
- Thousands of strains, sorted alphabetically and categorized by indica, sativa, and hybrid.
- Over 270,000 individual strain reviews.
- 15 million visits per month.
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