Leafly

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Leafly
Private
IndustryMedical & Adult Use Cannabis
FoundedIrvine, California, United States, (June 13, 2010 (2010-06-13))
Founders
  • Cy Scott
  • Scott Vickers
  • Brian Wansolich
HeadquartersSeattle, Washington
Key people
  • Sam Martin (Chief of Staff)
  • Paul Barry (Chief of Technology)
  • Jason Makuch (Chief of Product)
Websitewww.leafly.com

Leafly is the largest cannabis website in the world, with over 15 million monthly visitors and 40 million page views across its website and mobile applications.[1][2] Leafly allows users to rate and review different strains of cannabis and cannabis dispensaries. The site helps patients and adult recreational consumers determine which cannabis products are appropriate for their particular preferences or desired effects and then directs them to a nearby retailer or medical dispensary.[3][4][5][6][7] Described by its founders as a hybrid of Yelp and Consumer Reports,[8] Leafly uses crowdsourcing to generate reviews for consumers.[8][9][10][11] The company is headquartered in Seattle, Washington and is wholly owned by Privateer Holdings, a private equity firm focused on the emerging legal cannabis industry.[12][13][14] Leafly is available for mobile use on iOS, and Android.[15][16][17]

Leafly's first-ever cannabis advertisement in the New York Times

History[edit]

Leafly was founded in June 2010 by Scott Vickers, Brian Wansolich, and Cy Scott.[18] The three Orange County engineers recognized the need for a legitimate strain resource and began to build Leafly as a side project to their jobs as web developers.[9][18][19] Privateer Holdings acquired the company in 2012, at which time Brendan Kennedy became the company's CEO.[20][21][22][23] Meanwhile, the original founders left to launch a new company named Headset, a business intelligence platform for the fast-growing marijuana industry.[24] By July 2011 the website had received about 180,000 unique visitors and was growing at 30 percent per month.[19] In April 2012, Leafly reported about 2.3 million monthly visits and approximately 50,000 mobile app downloads per month.[9][15] In June 2015, the company announced that it now receives over 6 million monthly visitors and 31 million pageviews across its website and mobile applications [1] On August 2, 2014, Leafly became the first cannabis company to place an advertisement in The New York Times [25] On November 6, 2017, Privateer Holdings announced Chris Jeffery as the new CEO. Prior to joining Leafly, Jeffrey co-founded OrderUp, an online and mobile food delivery service.[26]

Business model[edit]

Leafly generates revenue by selling online display advertising and priority listing packages to companies in the cannabis industry.[9][27] Display advertising campaigns are sold on a Cost Per Impression model.[9][18]

Leafly News[edit]

Leafly News is the editorial arm of Leafly. Leafly News has a team of writers and editors who report on cannabis industry news, politics, science and health issues related to cannabis, and additional topics of interest to cannabis consumers.[28]

Leafly events[edit]

Leafly has an events team that organizes various cannabis-related events in the United States and around the world.[29] In 2016, Leafly hosted a comedy tour throughout the United States and Canada that was revived in 2017 to celebrate the popular cannabis holiday 420.[30] Leafly also sponsored its first European event in 2016, the popular legalization festival Hanfparade.[31]

Use[edit]

Leafly has three primary functions:

Strain explorer[edit]

Patients and consumers use Leafly to search for cannabis strains according to medical use, such as anxiety or nausea, and desired effects, like euphoria or creativity.[9][32] Relevant strains are then presented in a format similar to the periodic table. The table is color coded to identify whether the strain is sativa, indica, or a hybrid of both.[4][19]

Dispensary locator[edit]

Patients can use their zip codes or city and state names to search for dispensaries, which are then displayed on a map of the area. The dispensary profiles include menus, reviews, photos, and store locations.[4][8][23]

Reviews[edit]

Leafly users can write reviews of strains they have tried or dispensaries they have visited. For dispensaries, reviews consist of a brief comment section and a star rating system that is based on medication, service, and atmosphere. Strain reviews include desirable effects, attributes, and summary information.[8][15][22]

Mobile access[edit]

Leafly has mobile applications for iOS and Android devices.[4][6][17][18][19]

Statistics[edit]

  • Thousands of strains, sorted alphabetically and categorized by indica, sativa, and hybrid.
  • Over 270,000 individual strain reviews.[1]
  • 15 million visits per month.[1][33]

References[edit]

  1. ^ a b c d "Leafly: the web's ultimate cannabis resource". Engadget. AOL.
  2. ^ http://www.alexa.com/siteinfo/leafly.com
  3. ^ Patricia Murphy (November 29, 2012). "Seattle Web Entrepreneur's Efforts To Re-Brand Marijuana". KUOW.org. Retrieved March 26, 2013.
  4. ^ a b c d Crook, Jordan (April 20, 2012). "Got Pot? Leafly Can Help". TechCrunch.
  5. ^ Truong, Alice (April 20, 2012). "Leafly Gives Users a Digital Marijuana Database". NBC Bay Area.
  6. ^ a b Downs, David (February 23, 2012). "Medical marijuana apps on the rise". Sacramento News & Review.
  7. ^ Duboff, Josh (August 26, 2010). "Finally: A Social-Media Hub for Stoners". New York.
  8. ^ a b c d Deborah L. Jacobs (December 9, 2012). "Postcard from Seattle: New Clouds Hand Over The City As Pot Becomes Legal". Forbes. Retrieved March 26, 2013.
  9. ^ a b c d e f Taylor Soper (October 31, 2012). "Leafly: Like Yelp and Consumer Reports... for medical marijuana". GeekWire. Retrieved March 26, 2013.
  10. ^ Samuel Wagreich (February 25, 2013). "Meet The Man Funding The Cannabis Industry". Inc. Magazine. Retrieved March 26, 2013.
  11. ^ Austin Jenkins (February 22, 2013). "Washington Marijuana Legalization Draws Yale MBAs With Big Ideas". mw news network. Retrieved March 26, 2013.
  12. ^ Eric Mortenson (January 25, 2013). "Investors and entrepreneurs have high expectations - sorry - for cannabis related businesses". Oregon Live. Retrieved March 26, 2013.
  13. ^ "Privateer Holdings Team". Privateer Holdings. Archived from the original on March 16, 2013. Retrieved March 26, 2013.
  14. ^ Taylor Soper (November 7, 2012). "What legalization means for a medical marijuana startup". GeekWire. Retrieved March 26, 2013.
  15. ^ a b c "The Audacity of Dope". The Economist. February 16, 2013. Retrieved March 26, 2013.
  16. ^ Justin Berton (December 11, 2012). "Heady stuff for Washington State tokers". San Francisco Chronicle. Retrieved March 26, 2013.
  17. ^ a b Kirsten Johnson (December 14, 2012). "Obama's hands-off stance may move marijuana businesses forward". Puget Sound Business Journal. Retrieved March 26, 2013.
  18. ^ a b c d Alice Truong (April 20, 2012). "Leafly, a user-driven marijuana database you can browse at work". DVICE. Retrieved March 26, 2013.
  19. ^ a b c d Downs, David (July 6, 2011). "Leafly.com Classes Up The Joint". East Bay Express.
  20. ^ Colleen Flynn (December 4, 2012). "Yale SOM grads blaze trail into cannabis industry". Yale Daily News. Retrieved March 26, 2013.
  21. ^ Carole Bass (December 7, 2012). "Joint venture: these Yale MBAs want to put pot in every pot". Yale Alumni Magazine. Retrieved March 26, 2013.
  22. ^ a b "Groups waiting to cash in on pot sales in Washington". Fox 12 KPTV. February 14, 2013. Retrieved March 26, 2013.
  23. ^ a b Kim Murphy (December 9, 2012). "Plenty of smoke clouds the future of legalized pot in Washington". Los Angeles Times. Retrieved March 26, 2013.
  24. ^ "Leafly founders depart, raise cash for new marijuana business intelligence startup". GeekWire. 2015-08-10. Retrieved 2018-07-09.
  25. ^ Tom Huddleston Jr. (2 August 2014). "Marijuana advertiser finds a friend in The New York Times". Fortune.
  26. ^ "Leafly Hires New CEO Chris Jeffery". Retrieved 2018-07-09.
  27. ^ Mitchell Hartman (December 27, 2012). "The business of selling pot... legally". American Public Media - Marketplace Business. Retrieved March 26, 2013.
  28. ^ "Leafly News". Leafly. Retrieved 12 April 2017.
  29. ^ "https://www.bizjournals.com/seattle/news/2017/01/19/leafly-founders-funding-headset-cannabis.html". www.bizjournals.com. Retrieved 2018-07-15. External link in |title= (help)
  30. ^ "The Laughs Are Back! Celebrate 4/20 With Leafly at These 3 Comedy Shows". Leafly. Retrieved 12 April 2017.
  31. ^ Knodt, Michael. "Join Leafly at Hanfparade, Germany's Biggest Cannabis Festival". Leafly. Leafly. Retrieved 12 April 2017.
  32. ^ Jonathan Martin (December 1, 2012). "Investors see profit potential in new pot law". The Seattle Times. Retrieved March 26, 2013.
  33. ^ https://www.similarweb.com/website/leafly.com

External links[edit]