Lee Clow

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Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer.[1] Advertising Age referred to him as "advertising's art director guru".[2]

Early life[edit]

Lee Clow was born in Los Angeles, California, US. He studied at Santa Monica City College and California State University, Long Beach.


Clow is best known for co-creating – along with Steve HaydenApple Computer's 1984 commercial, which launched the Apple Macintosh and the "Think Different" slogan.[3] The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising.

He is also known for his work on the PlayStation,[4] Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. Clow has helmed campaigns for Nissan and Pedigree Petfoods. He is a member of numerous advertising and creative halls of fame.

Personal life[edit]

He was a personal friend of Steve Jobs for 30 years.[5]


  1. ^ "Duncan Milner Ascends at TBWA/Media Arts Lab". Retrieved 2018-10-02.
  2. ^ "Lee Clow". Retrieved 2018-10-02.
  3. ^ "Archived copy". Archived from the original on 2007-03-17. Retrieved 2007-05-04.{{cite web}}: CS1 maint: archived copy as title (link)
  4. ^ "Sony TV: Turn On, Tune In, Buy Hardware". Next Generation. No. 14. Imagine Media. February 1996. pp. 72–73.
  5. ^ "Visionary behind Apple's '1984' advertisement steps down". AppleInsider. October 30, 2009.

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