Lee National Denim Day

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Lee National Denim Day is a fundraiser created by Lee Jeans[1] to support the Women's cancer programs of the Entertainment Industry Foundation.[2] Every year, people are asked to donate the money they'd spend on a pair of jeans to support breast cancer research and wellness programs. The beneficiary of the program is the American Cancer Society.[3] The 2017 date is October 6.[4]

Program history[edit]

Lee National Denim Day has raised more than $83 million in the fight against breast cancer. In 2008, an estimated 800,000 individuals wore denim on Lee National Denim Day.

Celebrity spokespersons[edit]

Related observances[edit]

In Canada, National Denim Day is organized by the CURE Foundation, and is held in May, rather than October.


External links[edit]