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Legend3D, Inc.
Industry Film, television
Founded August 2001
Headquarters Los Angeles, California, United States
Key people
Aidan Foley, CEO
Mark Steffler, CFO
Barry Stagg, CMO
Products High-quality stereoscopic 3D conversion and visual effects, virtual reality
Website legend3d.com

Legend 3D, Inc. is a virtual reality, 3D visual effects, and stereoscopic conversion company.[1]

Founded in 2001, the company has quickly developed a reputation as the industry leader in 3D conversion and visual effects work among motion picture studios such as Disney, Sony, Warner Bros., Paramount and DreamWorks, and among content producers such as Zack Snyder, Steven Spielberg, Michael Bay, Martin Scorsese, and Jerry Bruckheimer.

The company recently partnered with Walt Disney Pictures, Sony Pictures Entertainment, Marvel Studios, Warner Bros., MGM, Lionsgate and BBC Films on many high-profile features, including Insurgent and Poltergeist, with a number of 2017 tentpole projects completed and premiering soon.

The company has also worked on 3D commercials with advertising agencies such as TBWA\Chiat\Day, Ogilvy & Mather, Y&R, McGarryBowen, 72andSunny, and Disney’s Yellow Shoes group.[citation needed]

In Q1 2014, Legend 3D opened its new Hollywood hub, which features a RealD review theater, editorial suites and a technology lab with real-time interactive depth grading capability. To ensure project workflow between studios, a 10 gigabit pipe connects the 3D LA hub to Legend3D’s Toronto facility, allowing for secure, real-time transfer of stereo data.[citation needed]

In November 2016, Legend 3D moved into its 27,000 square foot, state-of-the-art facility on the Columbia Square campus in Hollywood, CA.[2] In October 2017, the company announced it was expanding its presence with a 40,000 square foot facility in Pune, India.

Company history[edit]

Barry Sandrew, Ph.D., founded Legend Films in 2001, four years after leaving his position as staff neuroscientist at Harvard and Mass General Hospital and inventing the first all-digital technology and process for colorizing black. The company produced colorized product for Fox Home Entertainment, Universal Pictures, Paramount, Sony, Japan’s Tsuburaya, BBC and several other major global media and distribution companies. After being introduced to digital 3D in 2007, Dr. Sandrew created a conversion process and pipeline that eventually became the gold standard of 3D conversion, an accomplishment that stands today. In 2010, following the release of Alice in Wonderland, he changed the name of Legend Films to Legend 3D, and colorization took on a low priority in order for the company to focus entirely on the stereoscopic conversion of feature films and commercials. In late 2014, the company expanded to create two additional lines of business: Legend VFX, providing visual effects, and Legend VR, offering a full complement of pre- and post-production services for the creation of top tier virtual reality experiences.


In February 2018, Toronto Star reported that the Toronto division of Legend3D has downsized its work force to about 100 employees. The liberal government had previously announced that it will allocate provincial government fund for $3.1 million to the L.A firm to create 271 new jobs while retaining 280 positions in its Toronto office.[3] When the government announced the funds for Legend, the company also pledged to invest $27 million in the Toronto office. The Ontario government says its officials are now “working with Legend 3D to confirm that they are following the terms of our contract."[4]

Notable releases[edit]



In 2008, Legend converted a commercial for Skittles candy for the M&M/Mars Company; this was the world’s first 3D theatrically presented commercial. Subsequently, Legend3D has worked on award-winning 3D commercials with global advertising agencies including TBWA/Chiat/Day, Ogilvy & Mather, Y&R, McGarryBowen and Disney’s Yellow Shoes Creative Group, for brands such as Target, Coke Zero, Chase, Disney, Verizon, Qatar Foundation Radio and Hampton Inn.

Special events[edit]

Legend performed 3D conversion of large-screen video material for the This Is It concerts.

Virtual reality[edit]

Legend has launched a Virtual Reality division, and is currently partnering with feature film studios, ad agencies and global retail partners to create immersive VR experiences in both 2D and 3D formats. Legend’s first project, released at CES 2015, was the much-acclaimed short The Recruit: R U In.


  1. ^ Xconomy.com
  2. ^ "Virtual reality company signs 27K sf lease at Kilroy's Columbia Square campus in Hollywood". The Real Deal Los Angeles. 2016-07-13. Retrieved 2017-03-15. 
  3. ^ "Growing Ontario's Digital Media Sector". news.ontario.ca. Retrieved 2018-02-06. 
  4. ^ Rushowy, Kristin (2018-02-01). "Digital media company lays off workers after getting provincial funding". The Toronto Star. ISSN 0319-0781. Retrieved 2018-02-06. 

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