Legend of the Motorcycle

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Legend of the Motorcycle International Concours d’Elegance
StatusInactive
GenreConcours d'Elegance, motorcycle show and auction
FrequencyAnnually
Location(s)Half Moon Bay, California
CountryUnited States
Years active2006–2008
Attendancec. 3,000
Websitelegendofthemotorcycle.com

The Legend of the Motorcycle International Concours d’Elegance was an international motorcycle exhibition held at the Ritz-Carlton Hotel in Half Moon Bay, California, for 3 years from 2006-2008. It was the first motorcycle Concours d'Dlegance held in the United States with a team of judges and exhibited motorcycles brought in from around the world, and was notable for several first-ever or largest-ever displays of Brough Superiors, Crockers, Excelsior-Hendersons, etc. The event was organized by husband and wife team Jared Zaugg and Brooke Roner of San Francisco, with major corporate sponsorship by Kiehls, Men's Vogue, etc.

The three-day-event included art and ephemera exhibitions inside the Ritz-Carlton hotel itself, a Friday evening reception dinner, the Saturday Concours d'Elegance and prize-giving ceremony, and a Sunday 'Legends Ride', a 44-mile (72 km) scenic loop over the mountain ridge-top that overlooks the Pacific Ocean and included Highway 1 and Skyline Boulevard. The inclusion of a ride with the Concours d'Elegance reinforced the requirement that any motorcycle winning an award at the LOTM Concours must be in running condition (with specific exceptions, such as Land Speed Racers and Grand Prix racers); motorcycles that could not be started and ridden over the awards podium forfeited their prize.[1]

This atypical concours d’elegance was established to create a competitive event for motorcycles that previously had been associated with fine automobiles.[2] The Concours exhibited up to two hundred motorcycles on the lawn of the Ritz-Carlton golf course, and represented motorcycle history from its origins in 1869 (with a replica of Sylvester Roper's steamer present), to the present, with factory prototypes and custom motorcycles. Each year a different motorcycle factory was specially featured, including Vincent, Excelsior-Henderson, and Crocker.

Custom motorcycles were included for the first time in a major Concours d'Elegance, recognizing the impact of these hand-made works of art on the motorcycle industry as a whole. The builders featured included the Japanese master Shinya Kimura, and the noted bike builder, stuntman, and innovator, Indian Larry, and TV celebrity motorcycle customizer Jesse James, founder of the West Coast Choppers, who showed his Radial Hell aero bike,[3] which is powered by a 7-cylinder Rotec radial aircraft engine. West Coast Choppers unveiled their Airstream Bike at the Legend show, which cost over $300,000 and was made for Airstream CEO, Bob Wheeler.[4] Ian Barry at Falcon Motorcycles also unveiled The Bullet Falcon, at the 2008 concours.[5] It was custom-created for the skateboarder and actor Jason Lee, and won "Best Custom" at the show.[6]

On average, 6,000 visitors attended the event, including motorcycle luminaries such as Peter Fonda, the son of Steve McQueen, Chad McQueen, Ewan McGregor, and the famed stuntman and racer, Bud Ekins.[7]

Auction house Bonhams & Butterfields held a sale of motorcycles in conjunction with this concours.

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