Lego Elves

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Lego Elves
Original work Toy
Films and television
Animated series Lego Elves
Games
Video games Lego Elves: Unite the Magic
Miscellaneous
Toys Lego Elves

Lego Elves is a toy line and its accompanying media franchise, created by Danish company Lego, that began in 2015.[1][2] It is part of the company's effort to make the brand more acceptable to girls.[3]

Background and development[edit]

Plot[edit]

Protagonist Emily Jones, shortly after the death of her grandmother, is teleported to the parallel world of Elvendale, where she befriends four young elves associated with the Classical elements, who assist her return home, and whom she periodically visits thereafter.

Characters[edit]

Humans[edit]

  • Emily Jones (voiced by Ashleigh Ball) - Protagonist: a resourceful, modest, amicable, and affectionate girl of 12-15 years.
  • Emily's Mother

Elves[edit]

  • Azari (voiced by Erin Mathews) - Fire elf: spontaneous, extroverted, loud, sometimes reckless, and usually cheerful.
  • Farran (voiced by Kyle Rideout) - Earth elf: honest, loyal, reliable, and slightly self-important.
  • Aira (voiced by Ashleigh Ball) - Wind elf: good-natured, excitable, and light-hearted. Her favorite pastime is the construction of machines.
  • Naida (voiced by Erin Mathews) - Water elf: patient, modest, slightly shy, but courageous.
  • Skyra (voiced by Ashleigh Ball) – Guardian of the Portal between Elvendale and the human world: often imperious and scornful, but lenient toward Emily, her great-niece.
  • Johnny Baker (voiced by Kyle Rideout) – Minor character: a pastry-chef based near a volcanic vent, which supplies his bakery with heat.

Toy line[edit]

Skyra's Castle

Lego Elves
Availability 2015–present
Characters
  • Emily Jones
  • Naida
  • Farran
  • Azari
  • Aira
Official website


Media and merchandise[edit]

Television series[edit]

Lego Elves
Also known as Elves
Voices of
Original language(s) English
Production company(s) Ja Film

The animated television series of the same name was produced by Ja Film in Aarhus, Denmark. In the United States, the first episode, "Unite the Magic", was first shown on 8 March, 2015 on Disney Channel.[citation needed]

The series features limited animation technique.

Software[edit]

Other[edit]

Reception[edit]

References[edit]

  1. ^ Hansegard, Jens (25 February 2015). "Lego Bucks Industry Trend With Profit Growth". The Wall Street Journal. Retrieved 12 April 2015. 
  2. ^ Gustafsson, Katarina (6 March 2015). "Lego Seeks Some Help From Elf Friends to Reignite Franchise". Bloomberg L.P. Retrieved 12 April 2015. 
  3. ^ "LEGO Expands its Reach to Girls". Big Shiny Robot. 14 March 2015. Retrieved 11 April 2015. 

External links[edit]