Legoland Discovery Centre

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LEGOLAND Discovery Centre
Number of locations
OwnerMerlin Entertainments
Lego Group

Legoland Discovery Centre is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legoland theme parks located around the world.


A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area.[1][2]

Discovery Centres include models of local landmarks rendered in LEGO® bricks. Visitors can also learn how the LEGO® bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.

A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.


The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12;[3] though a typical location's average guest is about seven years of age.[1] Discovery Centres are located near other family-friendly attractions and dining establishments.[1] In a given year, a single facility can host approximately 400,000 to 600,000 visitors.[1]


Legoland Discovery Centres
Legoland Discovery Centre Berlin
Legoland Discovery Centre Duisburg
Legoland Discovery Centre Toronto

As of September 2018, Legoland Discovery Centres are operating in 22 different locations:[4]

United States





Future locations[edit]

  • A Legoland Discovery Center was scheduled to open in mid 2019[6] in The Hague, Netherlands but is now scheduled for 2020[7]
  • In January 2017, Merlin Entertainments Indian subsidiary stated that it was in discussion with real estate firms to open Legoland Discovery Centres in multiple cities in India.[8]
  • A Legoland Discovery Center is scheduled to open in 2019 at American Dream Meadowlands, East Rutherford.[9]
  • A Legoland Discovery Center is scheduled to open in Summer 2018 in K11 Center, Shenyang, China.[10]
  • A Legoland Discovery Center is scheduled to open in 2023 at American Dream Miami, Miami.[11]
  • A Legoland Discovery Center is scheduled to open in 2020 at Great Mall of the Bay Area, Milpitas.[12]


  1. ^ a b c d Rachel Tobin Ramos (2009-10-23). "Legoland scouting Atlanta sites. Is a wax museum next?". Atlanta Journal-Constitution. Retrieved 2009-10-24.
  2. ^ Andrew Herrmann (2008-06-15). "A little local Legoland headed our way". Chicago Sun-Times. Archived from the original on 2010-03-03. Retrieved 2009-10-24.
  3. ^ a b Paul R. Taylor (2009-07-01). "Legoland to open at Trafford Centre". Manchester Evening News. Retrieved 2009-10-24.
  4. ^ "Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center". Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center. Retrieved 2018-09-27.
  5. ^ "Archived copy". Archived from the original on 2018-12-16. Retrieved 2018-12-16.CS1 maint: archived copy as title (link)
  6. ^ "Scheveningen to get Legoland Discovery Centre". 3 February 2017. Retrieved 28 February 2019.
  7. ^ "EGOLAND® Nederland Discovery Center opens in 2020 in Scheveningen". Retrieved 14 March 2019.
  8. ^ Agarwal, Sapna (2017-01-17). "After Madame Tussauds, Merlin set to bring Legoland, Sea Life to India". Retrieved 2018-10-14.
  9. ^ "American Dream Meadowlands 'On Target' For March 2019 Opening". Ridgewood-Glen Rock, NJ Patch. 2018-04-03. Retrieved 2018-10-14.
  10. ^ "LEGOLAND Discovery Center Shenyang - the ultimate indoor LEGO Playground". Retrieved 25 June 2018.
  11. ^ "Five things to watch for as Miami-Dade prepares for American Dream mega-mall vote". Retrieved 2018-10-14.
  12. ^ "LEGOLAND Discovery Center San Jose | The Ultimate Indoor LEGO Playground". San Jose. Retrieved 2019-11-17.

External links[edit]