Legoland Discovery Centre
Legoland Discovery Centre at Trafford Centre
Number of locations
Legoland Discovery Centre is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legoland theme parks located around the world.
Discovery Centres include “MINILAND” attractions, which feature models of local landmarks rendered in LEGO® bricks. Visitors can also learn how the LEGO® bricks are manufactured or part take in building classes taught by the Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day. All attractions are included in the admission cost to the Centre.
A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.
The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12; though a typical location's average guest is about seven years of age. Discovery Centres are located near other family-friendly attractions and dining establishments. In a given year, a single facility can host approximately 400,000 to 600,000 visitors.
As of September 2018, Legoland Discovery Centres are operating in 22 different locations:
- Arizona – Legoland Discovery Center Phoenix at Arizona Mills in Tempe
- Atlanta – Legoland Discovery Center Atlanta at Phipps Plaza in Buckhead in Atlanta
- Boston – Legoland Discovery Center Boston at Assembly Row in Somerville
- Chicago – Legoland Discovery Center Chicago at The Streets of Woodfield in Schaumburg
- Columbus – Legoland Discovery Center Columbus at Easton Town Center in Columbus
- Dallas/Fort Worth – Legoland Discovery Center Dallas Fort Worth at Grapevine Mills in Grapevine
- Kansas City – Legoland Discovery Center Kansas City at Crown Center in Kansas City
- Michigan – Legoland Discovery Center Michigan at Great Lakes Crossing Outlets in Auburn Hills
- Philadelphia – Legoland Discovery Center Philadelphia at Plymouth Meeting Mall in Plymouth Meeting
- Westchester – Legoland Discovery Center Westchester at Ridge Hill in Yonkers
- San Antonio – Legoland Discovery Center San Antonio at Shops at Rivercenter in San Antonio
- Birmingham – Legoland Discovery Centre Birmingham at Arena Birmingham in Birmingham, United Kingdom
- Berlin – Legoland Discovery Centre Berlin at Potsdamer Straße in Berlin, Germany
- Ístanbul – Legoland Discovery Center Ístanbul in Bayrampasa, Istanbul
- Manchester – Legoland Discovery Centre Manchester at Trafford Centre, Greater Manchester, United Kingdom
- Oberhausen – Legoland Discovery Center Oberhausen in Oberhausen, Germany
- Osaka – Legoland Discovery Center Osaka at Tempozan Market Place in Osaka, Japan
- Shanghai – Legoland Discovery Center Shanghai at Joy City Changfeng in Shanghai, China
- Tokyo – Legoland Discovery Center Toyko at Decks Mall, Odaiba in Tokyo, Japan
- Melbourne – Legoland Discovery Centre Melbourne at Chadstone Shopping Centre in Melbourne, Australia
- A Legoland Discovery Center is scheduled to open in mid 2019 in The Hague, Netherlands.
- In January 2017, Merlin Entertainments Indian subsidiary stated that it was in discussion with real estate firms to open Legoland Discovery Centres in multiple cities in India.
- A Legoland Discovery Center is scheduled to open in March 2019 at American Dream Meadowlands, East Rutherford.
- A Legoland Discovery Center is scheduled to open in Summer 2018 in K11 Center, Shenyang, China.
- A Legoland Discovery Center is scheduled to open in 2023 at American Dream Miami,Miami.
- Rachel Tobin Ramos (2009-10-23). "Legoland scouting Atlanta sites. Is a wax museum next?". Atlanta Journal-Constitution. Retrieved 2009-10-24.
- Andrew Herrmann (2008-06-15). "A little local Legoland headed our way". Chicago Sun-Times. Archived from the original on 2010-03-03. Retrieved 2009-10-24.
- Paul R. Taylor (2009-07-01). "Legoland to open at Trafford Centre". Manchester Evening News. Retrieved 2009-10-24.
- "Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center". Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center. Retrieved 2018-09-27.
- Agarwal, Sapna (2017-01-17). "After Madame Tussauds, Merlin set to bring Legoland, Sea Life to India". livemint. Retrieved 2018-10-14.
- "American Dream Meadowlands 'On Target' For March 2019 Opening". Ridgewood-Glen Rock, NJ Patch. 2018-04-03. Retrieved 2018-10-14.
- "LEGOLAND Discovery Center Shenyang - the ultimate indoor LEGO Playground". Retrieved 25 June 2018.
- "Five things to watch for as Miami-Dade prepares for American Dream mega-mall vote". miamiherald. Retrieved 2018-10-14.
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