|Born||Leigh Scott Loveday
1973 (age 43–44)
Port Talbot, West Glamorgan, Wales
|Occupation||video game writer, Web site designer, editor, PR officer|
|Known for||creating Mr. Pants, designing Rare Ltd.'s site, writing to Your Sinclair|
Career and work
Loveday began his career as letter-writer and reviewer in Your Sinclair magazine in the early 1990s. He was best remembered for his letters, which were not often focusing on video games material, rather being with humorous notes and titles like "Who buys Big Fun singles?" or "Star-Letter winning piece of doggerel". Loveday became somewhat infamous for letters, but he rose to prominence after submitting the "YS Complete Guide To Everything", which was a list of all games YS ever reviewed, with him making the list because he "was bored in Philosophy". However, the project did not make it to the intended issue of the magazine. Loveday also contributed to the YS2.
In 1994 Loveday began working for British developer Rare. During his years at the company he wrote the script to Donkey Kong Country series, Banjo-Kazooie: Nuts and Bolts and Blast Corps, designed the manuals of every Rare game and made the company's official site. At site he also provided feedback on fans through the popular section "Scribes". Scribes was remembered by fans as a quality service of feedback, which was provided with Loveday's trademark sense of humor. While designing the site Loveday created its mascot Mr. Pants, who would have a cameo in a number of company's games. Loveday also worked on the 2004 GBA game featuring Mr. Pants as its titular character. Up to this day, Loveday still provides feedback to fans through the Rare's new site's section "Mini-Scribes".
Loveday is a regular on the retro games newsgroup comp.sys.sinclair. His reviews from Your Sinclair are available on the site Your Sinclair: The Rock'n Roll Years, which was created in to commemorate the magazine. He also reviews films at IMDB.