LeoVegas

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LeoVegas AB
Aktiebolag
Traded asNasdaq StockholmLEO
IndustryOnline gambling
Founded2011 in Sweden
FoundersGustaf Hagman (CEO)
Robin Ramm-Ericson (CXO)
Number of locations
Stockholm, Group HQ
Malta, Gaming Ltd
Areas served
Nordics, United Kingdom, Europe
ProductsLeoVegas Casino
LeoVegas Live Casino
LeoVegas Sportsbook
Revenue 84,5M
Number of employees
930+
Websitewww.leovegas.com
leovegasgroup.com/en

LeoVegas AB is a Swedish mobile gaming company and provider of online casino and sports betting services such as table games, video slots, progressive jackpots, video poker and live betting to a number of international markets. LeoVegas Gaming Ltd. is a subsidiary of LeoVegas AB, the parent company whose stock is traded on the Nasdaq Main Market[1] list at the Stockholm Stock Exchange.

Gustaf Hagman and Robin Ramm-Ericson co-founded the mobile gaming company LeoVegas based on the realisation that smartphones would revolutionise the world and have since incessantly worked on creating the greatest gaming experience on mobile devices. Today the group has over 900 employees and is one of the leading mobile gaming companies in Europe – positioned as number one in mobile casino. LeoVegas.com went live in 2012 and has since then been recognised by award-winning innovation and strong growth.

Corporate history[edit]

Leovegas was founded in 2011 by Gustaf Hagman (Group CEO) and Robin Ramm-Ericson (Chairman of the Board & CXO) with the vision to create the ultimate mobile gaming experience and be number one in mobile casino.[2]

LeoVegas has experienced rapid growth due to the overriding increase of smartphone use and a “mobile first” mentality of its founders. Gustaf Hagman stated that the company "was born out of the smartphone, which today is the fastest growing channel for entertainment." As a result the company has over 700 employees working for the provider.[3]

The initial stock market offering of the company took place on 17 March 2016.[4] Financial advisers in the transaction were Carnegie Investment Bank and SEB, as Joint Global Coordinators and Book-runners.[5] Legal advisers were Baker McKenzie while Avanza Bank AB was appointed as LeoVegas' certified adviser. At the time of the initial listing of the company stock was heavily oversubscribed.[6]

In advance of the initial public offering (IPO) LeoVegas announced a 124% increase in annual revenue of €83m for 2015 compared to €37m 2014. Depositing customers for both years and 2013 were as follows; 54,283 (2013), 100, 745 (2014), 202,498 (2015).[7]

On 13 May 2016, one month before the UEFA Euro 2016 football tournament, LeoVegas launched its sports betting product LeoVegas Sport.[8] At the time of launch, CEO of LeoVegas Gaming Ltd. Johan Styren stated that fast loading speeds and the mobile-first approach would be integral to growth in the live betting market for mobile.[9]

On 7 July 2016, LeoVegas obtaining a gaming license in Denmark[10]

On 1 March 2017 LeoVegas has acquired the 100% of the Italian operator Winga s.r.l. for a reported fee of €6 millions, entering the Italian online gambling market.[11][12] The Italian online platform and website became fully operative on 17 November 2017.

On 17 March 2017, LeoVegas was is listed on Nasdaq First North Premier[13]

On 19 June 2017, LeoVegas signed a two-year deal with EFL Championship club Brentford to become both their new shirt and title sponsor.[14] They followed it up a week later, on 26 June, by signing a three-year deal with Norwich City.[15]

On 27 October 2017, LeoVegas acquired Royal Panda for a reported fee of €60m as part of the company's expansion into regulated markets.[16]

On 8 December 2017, LeoVentures acquired a 51% majority stake in GameGrounds United, owner of the Casino Grounds streaming network.

On 5 February 2018, LeoVegas changes to Nasdaqs Main Market list in Stockholm[17]

On 7 February 2018, LeoVegas acquired German licenses   

On 5 March 2018, LeoVegas acquire fast growing casino operator in UK, today called Rocket X[18]   

On 13 September 2018, LeoVentures acquired 51% of the shares in Pixel Holding Group Ltd, which runs the esports betting operator Pixel.bet[19] Pixel.bet has a 5 year license on the Swedish market.

On 30 November 2018, LeoVegas among first to receive Gambling Licence in Sweden[20]

On 1 January 2019, Sweden became a regulated market and LeoVegas have a license from day one.

Operations[edit]

The company headquarters are in Stockholm, whereas the brand "LeoVegas" is owned by LeoVegas Gaming Ltd. which is based in Malta. Technical development is conducted by a further subsidiary of the group, Gears of Leo, based in Sweden. The company has offices also in Italy, UK and Poland.

The online casino and sports betting products are licensed and regulated under the service of the Maltese Lottery and Gaming Authority (MGA). In the United Kingdom, the company operates in compliance with UK Gambling Commission requirements and in Sweden under the service of Spelinspektionen.

LeoVegas core markets are the United Kingdom and Nordic countries, namely Sweden, Norway, Finland. Although the company has a presence in other European countries and the rest of the world as well.

LeoVegas offers a number of casino games from game providers including; NetEnt, Yggdrasil, Evolution Gaming, IGT, Play N’ Go, Playtech, Microgaming, Authentic Gaming, Bally and WMS. Some of the casino games offered are Roulette, Blackjack, Baccarat and Caribbean Stud Poker.

The LeoVegas sportsbook uses the Kambi platform for front end user interface, odds compilation and customer intelligence.

LeoVegas uses SSL encryption technology, to ensure protection of all personal and financial data.[21][22]

Selection of awards and prizes won by LeoVegas[edit]

  • 2013 - "Best Innovation in Casino of the Year", EGR Nordic Awards[23]
  • 2014 - "Best Mobile Product of the Year", EGR Nordic Awards[24]
  • 2015 - "Affiliate Program of the Year" & "Slots Operator of the Year", EGR Nordic Awards[25]
  • 2015 - "Grand Prize Award", GP Bullhound Summit[26]
  • 2016 - "Mobile Operator of the Year", "Casino Operator of the Year" & "Nordic Operator of the Year" EGR Nordic Awards[27]
  • 2016 - "Online Casino Operator of the Year", International Gaming awards[28]
  • 2016 - "Casino Operator of the Year", Gaming Intelligence Awards[29]
  • 2016 - "The Best Mobile Marketing Campaign of the Year" & "Best CRM Campaign of the Year"[30]
  • 2017 - "Best Casino Operator", EGR Nordic Awards
  • 2017 - "Best App", EGR Operator Innovation Awards
  • 2017 - "CSR of the year", Malta Gaming Awards
  • 2018 - "Casino Operator of the year", EGR Nordic Awards[31]
  • 2018 - "Casino Operator of the year", SBC Awards[32]
  • 2018 - "Best Sports Betting Operator". EGR Nordic Awards[31]
  • 2018 - "Best Online Casino", Global Gaming Awards[33]
  • 2019 - "Casino Operator of the Year", EGR Nordic Awards[34]
  • 2019 - "Best Mobile Operator of the Year", International Gaming Awards[33]
  • 2019 - "Online Casino of the Year", Global Gaming Awards[35]

References[edit]

  1. ^ "Main Market Listings 2018 - Nasdaq". www.nasdaqomxnordic.com. Retrieved 28 February 2019.
  2. ^ "Välkommen till LeoVegas AB - The mobile gaming company". leovegasgroup.com. Retrieved 2016-09-11.
  3. ^ Lawson, Scott (July 10, 2018). "LeoVegas Has More Changes for Its Group Management Team".
  4. ^ Nordic, Nasdaq. "NASDAQ STOCKHOLM WELCOMES LEOVEGAS TO FIRST NORTH PREMIER". Retrieved 2016-09-11.
  5. ^ "LeoVegas – Carnegie Corporate Finance". Carnegie Corporate Finance. Retrieved 2016-09-11.
  6. ^ AB, LeoVegas. "LeoVegas AB: The mobile gaming company LeoVegas offering was significantly over-subscribed - trading on Nasdaq First North Premier commences today". Retrieved 2016-09-11.
  7. ^ LeoVegas Mobile Gaming Group, Annual Report 2015; Retrieved 2016-09-12
  8. ^ "LeoVegas successfully launch their new sports betting product". Calvin Ayre News. Retrieved 2016-09-11.
  9. ^ "LeoVegas CEO: Newly-launched sportsbook's loading speeds "thump" our competitors' times". www.gamblinginsider.com. Retrieved 2016-09-11.
  10. ^ AB, LeoVegas (2017-07-07). "LeoVegas launches LeoVegas Sport in Denmark". GlobeNewswire News Room. Retrieved 2019-02-14.
  11. ^ "LeoVegas completes the acquisition of the Italian gaming operator Winga". globenewswire.com. March 1, 2017. Retrieved February 18, 2018.
  12. ^ Menmuir, Ted (February 21, 2017). "Veni vidi vici…LeoVegas acquires Winga Italia for €6 million". sbcnews.co.uk. SBC News. Retrieved February 18, 2017.
  13. ^ Nordic, Nasdaq (2016-03-17). "NASDAQ STOCKHOLM WELCOMES LEOVEGAS TO FIRST NORTH PREMIER". GlobeNewswire News Room. Retrieved 2019-02-14.
  14. ^ "LeoVegas new Shirt Sponsor and Title Partners". www.brentfordfc.com. June 19, 2017. Retrieved September 11, 2017.
  15. ^ "City announce new principal club partner". www.canaries.co.uk. June 26, 2017. Retrieved September 11, 2017.
  16. ^ "Leo Vegas buys Royal Panda in it's largest ever purchase". Retrieved 2017-11-09.
  17. ^ Nasdaq (2018-02-05). "Nasdaq Stockholm Welcomes LeoVegas to the Main Market". Nasdaq. Retrieved 2019-02-14.
  18. ^ "LeoVegas shows UK muscle with launch of Rocket X". SBC News. 2018-03-05. Retrieved 2019-02-14.
  19. ^ AB, LeoVegas (2018-09-13). "LeoVegas AB: LeoVentures invests in esports betting - Pixel.bet". GlobeNewswire News Room. Retrieved 2019-02-14.
  20. ^ Group, LeoVegas Mobile Gaming. "LeoVegas Among First to Receive Gambling Licence in Sweden". www.prnewswire.com. Retrieved 2019-02-14.
  21. ^ "Deposits and Withdrawals". Retrieved 3 February 2017.
  22. ^ "Is LeoVegas Safe?". Retrieved 21 February 2019.
  23. ^ "- EGR Magazine". www.egrmagazine.com. Archived from the original on 2016-03-04. Retrieved 2016-09-11.
  24. ^ "Winners". Retrieved 2016-09-11.
  25. ^ "LeoVegas Celebrates Double-win at EGR Operator Awards". Calvin Ayre News. Retrieved 2016-09-11.
  26. ^ "LeoVegas, Sigfox and Jobandtalent take home the awards at GP Bullhound's European Unicorn Summit | GP Bullhound". GP Bullhound. Retrieved 2016-04-29.
  27. ^ "EGR Nordics Awards 2016 - Categories". Retrieved 2016-09-11.
  28. ^ "IGA Winners 2016". Gaming Awards. 2015-12-01. Retrieved 2016-04-29.
  29. ^ Administrator. "The Gaming Intelligence Awards - Gaming Intelligence". www.gamingintelligence.com. Retrieved 2016-09-11.
  30. ^ "Winners". Retrieved 2016-09-11.
  31. ^ a b Roocroft, Andy. "LeoVegas crowned Nordics Operator of the Year 2018". EGR Intel. Retrieved 2019-02-14.
  32. ^ "SBC Awards 2018". SBC Events. Retrieved 2019-02-14.
  33. ^ a b "Global Gaming Awards - London 2019". www.globalgamingawards.com. Retrieved 2019-02-14.
  34. ^ Roocroft, Andy. "LeoVegas crowned Nordics Operator of the Year 2019". EGR Intel. Retrieved 2019-02-14.
  35. ^ "The winners of the Global Gaming Awards London 2019 are..." LiveCasino.com. 2019-02-05. Retrieved 2019-02-14.