Leo Pearlstein

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Leo Pearlstein is the founder and President of Lee & Associates, Inc., a full-service public relations and advertising firm, which he opened in 1950.[1] He currently runs the company with his partners, two of his sons, Howard and Frank Pearlstein. He also founded and is Director of Western Research Kitchens, the food and beverage division of his agency[1] He is considered a pioneer food consultant and his agency was recently named as one of the top agencies in the country that specializes in food and beverage clients[2]

He was on the team that invented the “Pop-Up” turkey timer and handled promotions for the California Turkey Advisory Board for over 25 years[1]

Leo wrote three books: Celebrity Stew, Recipes of the Stars[3] and Mrs. Cubbison’s Best Stuffing Cookbook and has been interviewed from coast-to-coast on TV and radio stations, as well as on local and nationally syndicated newspapers[1] He is known as a turkey and stuffing expert, as well as an all around food authority.

Leo has guest-lectured at UCLA and California State University, Long Beach, on the topic of public relations and marketing, relating to the food industry.

He has been very active in California agricultural commodities and generic food promotions, and has created and supervised programs for over 40 different advisory boards, trade associations and co-ops, as well as state and federally funded marketing groups. This includes industries such as almonds, apples, artichokes, asparagus, boysenberries, chives, corn, eggs, figs, grapefruit, papayas, peaches, pineapples, plums, prunes, seafood, tomatoes and turkeys.

Some of the commodity groups his agency has handled range from the Danish Dairy Board and the English Cheese Association to the Mexican shrimp industry and the New Zealand Trade Commission. He has worked with large conglomerates, such as J. R. Simplot. Some of the other major clients his agency has promoted include Frito-Lay, American Home Foods, and the Hilton Hotel. Some of the major promotional clients include Ciba-Geigy, Lederle Labs, Johnson & Johnson. Beverage clients he has worked with range from PepsiCo and the California milk industry to Suntory International (a billion-dollar conglomerate in Japan which produces over a hundred whiskey, wine and soft drink products).

Leo was invited to participate in the first President's Council on Nutrition at the White House. He enjoys membership in many public relations and trade industry organizations, such as the International Association of Culinary Professionals, and the International Foodservices Editorial Council, in addition to the Los Angeles Chefs d'Cuisine and the American Culinary Federation, for which he is also a consultant. He is also a member of the National Academy of Television Arts and Sciences.

Because of his experience, Leo has been called the "Culinary King of Public Relations"[4]

Leo received his Bachelor of Science Degree in Marketing from the School of Merchandising, College of Commerce, at the University of Southern California, where he was honored with the Paul G. Hoffman Award, presented to the most outstanding marketing graduate[1]

References[edit]

  1. ^ a b c d e [1]
  2. ^ [2].
  3. ^ [3]
  4. ^ [The Daily Breeze, Copely National News Syndicate, January 28, 1998, "King of Culinary Public Relations"].