Leslie Berland

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Leslie Berland
OccupationChief Marketing Officer at Twitter
Known forRedefining the phrase social currency

Leslie Berland is the CMO of Twitter.

She is also Head of People[1] at the company.[2] Prior to that she spent over a decade[3] in executive roles at AmEx[4] establishing[5] the financial service company’s initial social media strategies.[6] (She also had executive PR roles at Ketchum[7] and GCI Health.[8] She is on the Board of Directors[9] of the Ad Council.)[10].

Forbes ranked Berland #3 in their World's Most Influential CMOs list.[11] Fast Company ranked Berland sixth[12] in their 100 Most Creative People in Business[13] for redefining the phrase social currency.[14] She was featured in Advertising Age's Creativity 50 list.[15] In 2018, she was appointed to the National Board of Directors at Make a Wish Foundation[16]

References[edit]

  1. ^ "Leslie Berland". www.bloomberg.com. Retrieved 2020-01-12.
  2. ^ "Leslie Berland appointed as Chief Marketing Officer of Twitter Inc". Jagranjosh.com. 2016-01-30. Retrieved 2020-01-12.
  3. ^ Carr, Austin (2012-04-27). "6. Leslie Berland". Fast Company. Retrieved 2020-01-12.
  4. ^ "Microsoft's Mixer Platform Ends Partnership With Popular Streamer Following "Registered Sex Offender" Comments". The Hollywood Reporter. Retrieved 2020-01-12.
  5. ^ Chaykowski, Kathleen. "Twitter Hires Former American Express Exec Leslie Berland As CMO". Forbes. Retrieved 2020-01-12.
  6. ^ Chaykowski, Kathleen. "Twitter Hires Former American Express Exec Leslie Berland As CMO". Forbes. Retrieved 2020-01-12.
  7. ^ "Twitter CMO Leslie Berland Shares An Important Career Advice For Youngsters: Read It Here!". Retrieved 2020-01-12.
  8. ^ Connley, Courtney (2019-09-30). "Twitter CMO Leslie Berland says young people should ignore this common piece of career advice". CNBC. Retrieved 2020-01-12.
  9. ^ "Leslie Berland". When Women Win Podcast. 2018-12-07. Retrieved 2020-01-12.
  10. ^ "Board of Directors". AdCouncil. Retrieved 2020-01-12.
  11. ^ Rooney, Jenny. "The World's Most Influential CMOs 2018". Forbes. Retrieved 2021-01-20.
  12. ^ "Twitter CMO Leslie Berland on Leading with Impact". Inside the Brand. Retrieved 2020-01-12.
  13. ^ Koh, Yoree. "Twitter Appoints a Marketing Chief". WSJ. Retrieved 2020-01-12.
  14. ^ Carr, Austin (2012-04-27). "6. Leslie Berland". Fast Company. Retrieved 2020-01-12.
  15. ^ "Twitter Names AmEx's Leslie Berland Its CMO". adage.com. 2016-01-26. Retrieved 2020-01-12.
  16. ^ Davis, Richard K. "Our Path Forward". Wish.Org.