LevelUp

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LevelUp
Levelup logo.png
Type of business Private
Type of site
Mobile Payments, Online food ordering, Order Ahead
Available in English
Headquarters Boston, Massachusetts, United States
Area served Worldwide
Founder(s) Seth Priebatsch
Employees 200
Website www.thelevelup.com
Registration Required
Launched March 2011
Current status Active

LevelUp is an American mobile ordering and mobile payments platform created by Boston, Massachusetts-based start-up SCVNGR.[1] The LevelUp platform connects restaurants and guests with a customer experience that blends analytics, loyalty, and rewards. LevelUp brings its technology to market in multiple ways: embedded into partner restaurant apps to provide a full-stack customer engagement solution; via an open developer platform powering over 200 mobile apps; and through LevelUp's partner distribution channels, which lets consumers order ahead and avoid the line at restaurants using the apps already on their iPhone and Android phones.

History[edit]

LevelUp was initially launched in March 2011[2] and operated for its first 3 months as a daily deals platform.[3] In July 2011, LevelUp shifted away from the daily deal space to focus exclusively on their mobile payments solution.[4] In July 2013, around 200,000 users and 3,000 companies were using LevelUp.[5] In October 2014, around 14,000 stores were using LevelUp.[6] In May 2017 they announced that they had raised $50 million in funding, with over 50,000 locations and more than 200 brands using Levelup.[7]

Overview[edit]

The LevelUp mobile application for iPhone, Android and Windows Phone allows registered users to securely link their debit or credit card to a unique QR code displayed within the app. To pay with LevelUp, users scan the QR code on their phone at LevelUp terminals located at local businesses who accept LevelUp as a form of payment.[1]

Some merchants that accept LevelUp as a form of payment also offer monetary savings to users.[8] Users are given “First-Time Visit Specials” the first time they make a transaction at the merchant's location. Users can also unlock "credit" to a merchant’s store after spending a certain amount at the merchant’s location.[4]

As of June 2016, LevelUp is available for businesses in the Boston,[2] Chicago,[1] Washington DC, Northern Virginia, Philadelphia,[4] St. Louis, New York City,[4] Atlanta, San Francisco,[4] Dallas, San Diego, Minneapolis, Montgomery, Kansas City, Seattle and Wilmington, NC areas.

In early 2018, the company announced the release of Broadcast, enabling restaurant brands to reach millions of new customers by allowing them to browse live menus, order ahead and pay directly from high traffic apps such as Facebook, Messenger, Yelp, Foursquare, Amazon Alexa and Chase Pay.

References[edit]

  1. ^ a b c Wong, Wailin (February 16, 2012). "Loyalty program LevelUp to launch in Chicago". Chicago Tribune. Retrieved June 14, 2016. 
  2. ^ a b Kirsner, Scott (March 11, 2011). "Test-driving SCVNGR's new LevelUp app for local discounts". Boston Globe. Retrieved June 14, 2016. 
  3. ^ Jennifer Van Grove (10 March 2011). "SCVNGR Pilots New Hybrid Mobile App for Local Merchant Deals With Game Mechanics". Mashable. 
  4. ^ a b c d e Sutter, John D. (12 October 2011). "LevelUp app aims to keep coupon users coming back". CNN. 
  5. ^ Chen, Brian X. (July 12, 2012). "LevelUp Tries Dropping the Transaction Fee for Mobile Payments". The New York Times. Retrieved June 14, 2016. 
  6. ^ Shontell, Alyson (April 16, 2014). "Payment Startup LevelUp Thinks It Has Found A Way To Charge Merchants A 0% Credit Card Processing Fee". Business Insider. Retrieved June 14, 2016. 
  7. ^ Ainger, Neil (May 16, 2017). "LevelUp mobile app gets $50 million in latest fintech fundraising round". CNBC. Retrieved March 14, 2017. 
  8. ^ Martinez, Edecio (August 29, 2011). "LevelUp challenges Groupon's model with trio of deals". CBS News. Retrieved June 14, 2016. 

Further reading[edit]

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