Level (airline brand)

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Level
Logo for the Level airline brand, consisting of a two-color square in blue and green, and the word "Level" written in black all-capitals text.
IATA ICAO Callsign
VK
IB
LV
FOO
IBE
BOS
AUSTROJET
IBERIA
MISTRAL
Founded15 March 2017
Commenced operations1 June 2017
Operating bases
Frequent-flyer programAvios
Fleet size10
Destinations40
Company sloganIt's your world
Parent companyInternational Airlines Group
Key peopleWillie Walsh
Websiteflylevel.com

Level, styled as LEVEL, is an airline brand under which three European airlines owned by the International Airlines Group (IAG) operate low-cost flights.

Level was marketed initially as a low-cost, long-haul carrier, and began transatlantic services from Barcelona–El Prat Airport in June 2017.[1] In July 2018, Level expanded with long-haul services from Paris Orly Airport which eventually took over the operation of IAG affiliate OpenSkies,[2] and began its first short-haul services from Vienna International Airport.

History[edit]

Initial launch[edit]

Level was established by IAG in response to increased competition in the low-cost long-haul market, including that of Norwegian Long Haul. On 15 March 2017, IAG CEO Willie Walsh announced the new brand, together with four destinations from Barcelona–El Prat Airport beginning in June 2017. These were Oakland, Los Angeles, Buenos Aires and Punta Cana.[3] A one-year contract was in place for Iberia to operate Level flights under its IB flight code and provide the necessary personnel, which has since been extended.

Willie Walsh, CEO of IAG, stated the corporation due to take over operation of the brand sold 52,000 seats within two days of being established, and over 147,000 after little more than 1.5 months, far exceeding IAG's expectations.[4] Rome, Paris and Milan were mentioned as possible locations for future expansion of the airline in Europe, together with additional routes out of Barcelona.[5]

Long-haul expansion[edit]

In line with the expressed intent to continue with future expansion by adding routes from other European cities,[6] on 28 November 2017, Level announced flights from Paris Orly Airport to Montreal and Point-à-Pitre and flights from Barcelona to Boston to begin from July 2018, and flights from Paris Orly to Fort-de-France and Newark to begin from September 2018.[2] Flights from Paris Orly were to be operated under the air operator's certificate (AOC) and crew of OpenSkies, another airline owned by IAG.[7] After the OpenSkies brand was retired on 2 September 2018, its operations were absorbed into the Level brand.[2]

Short-haul expansion[edit]

On 29 June 2018, IAG announced the launch of a new low-cost Austrian subsidiary, Anisec Luftfahrt, to operate flights from Vienna International Airport, branded as Level, starting from 17 July 2018. The new subsidiary bears its own Austrian AOC and bases four Airbus A321 aircraft previously used by Air Berlin and Niki in Vienna, from which it planned to serve 14 European destinations on behalf of Level by the end of August 2018.[8] However, by December 2018 Level announced cuts to its Vienna route network, with routes being reduced in frequency or cancelled altogether, due to business figures being below expectations.[9]

On 14 March 2019, IAG confirmed plans to open a second base at Amsterdam Airport Schiphol, with seven routes already operated by Vueling to be transferred starting 6 April 2019 through 15 August 2019. Routes once transferred were planned to be operated under the Level brand by Anisec Luftfahrt, with three Airbus A320 aircraft transferred from Vueling to Level in March 2019.[10]

Destinations[edit]

As of April 2019, the airlines operating for Level fly to the following destinations.

Long-haul Destinations[edit]

Country City Airport Notes Refs
 Argentina Buenos Aires Ministro Pistarini International Airport
 Canada Montréal Montréal–Pierre Elliott Trudeau International Airport Seasonal
 Chile Santiago Comodoro Arturo Merino Benítez International Airport [11]
 France Paris Orly Airport Base
 Guadeloupe Pointe-à-Pitre Pointe-à-Pitre International Airport
 Martinique Fort-de-France Martinique Aimé Césaire International Airport
 Spain Barcelona Barcelona–El Prat Airport Base
 United States Boston Logan International Airport
Newark Newark Liberty International Airport
New York City John F. Kennedy International Airport Begins 27 July 2019 [11]
San Francisco San Francisco International Airport

Short-haul Destinations[edit]

Country City Airport Notes Refs
 Austria Linz Linz Airport Seasonal
Begins 28 April 2019
[12]
Salzburg Salzburg Airport Seasonal
Begins 2 June 2019
[12]
Vienna Vienna International Airport Base [13]
 Croatia Dubrovnik Dubrovnik Airport Seasonal
 Cyprus Larnaca Larnaca International Airport Seasonal
 Denmark Copenhagen Copenhagen Airport [12]
 France Calvi Calvi – Sainte-Catherine Airport Seasonal
Begins 28 April 2019
[12]
Paris Charles de Gaulle Airport
 Germany Hamburg Hamburg Airport [12]
 Italy Genoa Genoa Cristoforo Colombo Airport Seasonal [12]
Milan Milan Malpensa Airport Resumes 15 August 2019 [14]
Olbia Olbia Costa Smeralda Airport Seasonal
Rome Leonardo da Vinci–Fiumicino Airport [14]
 Netherlands Amsterdam Amsterdam Airport Schiphol Base [14]
 Portugal Lisbon Lisbon Airport Begins 16 June 2019
Porto Porto Airport
 Spain Alicante Alicante–Elche Airport
Barcelona Barcelona–El Prat Airport
Bilbao Bilbao Airport
Fuerteventura Fuerteventura Airport Begins 15 June 2019 [14]
Málaga Málaga Airport
Palma de Mallorca Palma de Mallorca Airport
 United Kingdom London Gatwick Airport
London Luton Airport [14]

Codeshare agreements[edit]

As of July 2018, the airlines operating for Level have codeshare agreements with the following airlines:

Fleet[edit]

An Iberia Airbus A330 branded as Level at Barcelona Airport.

As of April 2019, the combined Level branded fleet consists of the following aircraft:[15][16]

Level Fleet
Aircraft In fleet Orders Passengers Notes
W Y Total
Airbus A320-200 1 2[17][18] 180 180 Operated by Anisec Luftfahrt.
Transferred from Vueling from March 2019.
Airbus A321-200 4 210 210[19] Operated by Anisec Luftfahrt.
Airbus A330-200 3 2[20] 21 293 314 Operated by Iberia.
1 to be delivered in July 2019.[20]
2 Operated by OpenSkies.
1 to be delivered in the third quarter of 2019.[20]
Total 10 4

The airlines operating for the brand have plans to expand from three A330-200s in 2017 to at least 15 aircraft by 2022, with the possibility of continuing to acquire Airbus A330s, or perhaps moving to Boeing 787s.[21]

Services[edit]

Frequent-flyer programme[edit]

In common with all IAG subsidiary airlines, Level's frequent-flyer programme is Avios. Passengers may thus earn and redeem Avios points on Level in addition to Aer Lingus, Air Italy, British Airways, Flybe, Iberia, Kulula, and Vueling. Avios points may also be used for travel on airlines in the Oneworld alliance.

Cabins and service[edit]

Economy[edit]

The Economy cabin of Level's A330 aircraft feature 293 seats in a 2-4-2 layout. The Economy cabin of Level's A321 aircraft feature 210 seats in a 3-3 layout. Seats on the A330 are equipped with a 9" seat-back TV screen, featuring a selection of films, TV shows, and music free of charge through June 2019, but will be an additional fee from July 2019. In-flight WiFi, in-flight catering, and checked/hold baggage are all available for purchase by passengers.[22]

Premium Economy[edit]

Premium Economy is only available on A330 aircraft. The cabin features 21 reclining seats featuring 37" seat pitch in a 2-3-2 layout, each equipped with a 12" TV screen and noise cancelling headphones. Passengers are offered a full, three-course meal, and WiFi is available for purchase. Passengers are also given a baggage allowance of one cabin bag and two checked/hold bags.[23]

References[edit]

  1. ^ "Tweets with replies by LEVEL_en (@flywithlevelEN) - Twitter". twitter.com.
  2. ^ a b c "LEVEL launches four routes from Paris Orly with fares from €99" (Press release). IAG. Retrieved 28 November 2017.
  3. ^ Liu, Jim (17 March 2017). "Level outlines planned June 2017 launch". Routesonline. UBM (UK) Ltd. Retrieved 17 March 2017.
  4. ^ Schlapping, Ben (19 March 2017). "WHOA: New "LEVEL" Transatlantic Airline Sold 52K Tickets On Day One!". One Mile at a Time.
  5. ^ "IAG dice que la acogida de Level en Barcelona ha sido excepcional" [IAG says that the reception of Level in Barcelona has been "exceptional"]. elEconomista.es (in Spanish). Editorial Ecoprensa, SA.
  6. ^ Baquero, Camilo S. (18 March 2017). "Level, así se llama la nueva aerolínea 'low cost' de IAG que volará a Los Ángeles desde 99 euros" [Level, that's the name of IAG's new low cost airline that will fly to Los Angeles from 99 euros]. El País (in Spanish). Ediciones El País SL.
  7. ^ "IAG confirms Orly for LEVEL base; to scrap OpenSkies in 4Q18". CH-Aviation. 29 November 2017.
  8. ^ "IAG Launches New Austrian Subsidiary" (Press release). IAG. Retrieved 2 July 2018.
  9. ^ Gruber, Jan (18 December 2018). "Wien: Anisec gibt drei Routen auf" [Anisec gives up further three routes]. Austrian Aviation Net (in German). CUBO MEDIA.
  10. ^ Steuer, René (14 March 2019). "Amsterdam: Anisec startet Level-Basis am 6. April 2019" [Level confirm Amsterdam shorthaul operation from April 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 14 March 2019.
  11. ^ a b Liu, Jim (8 November 2018). "LEVEL adds new Barcelona Trans-Atlantic routes in NS19". Routesonline. UBM (UK) Ltd. Retrieved 8 November 2018.
  12. ^ a b c d e f Liu, Jim (22 January 2019). "LEVEL/Anisec expands Austria network in S19". Routesonline. UBM (UK) Ltd.
  13. ^ "IAG to open Level-branded base in Vienna". Breaking Travel News. 28 June 2018.
  14. ^ a b c d e Steuer, René (14 March 2019). "Amsterdam: Anisec startet Level-Basis am 6. April 2019" [Amsterdam: Anisec launches LEVEL base on 6 April 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 14 March 2019.
  15. ^ elEconomista.es. "IAG estudia Roma y París como nuevas bases para LEVEL y dotarla con cinco aviones para verano de 2018 - elEconomista.es".
  16. ^ "LEVEL Flight Details and History". Planespotters.net. Retrieved 20 July 2018.
  17. ^ Gruber, Jan (14 December 2018). "Erster Anisec-A320 kommt im März 2019" [First Anisec A320 will arrive in March 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 21 December 2018.
  18. ^ Liu, Jim (14 December 2018). "Vueling/Anisec outlines A320 S19 operations". Routesonline. UBM (UK) Ltd.
  19. ^ "New low-cost airline, LEVEL, to feature Vienna-Larnaca flights". Cyprus Traveller. 28 June 2018. Retrieved 28 June 2018.
  20. ^ a b c Nensel, Mark (17 July 2018). "IAG's Level commits to two more A330s amid route expansion". Air Transport World Online. Informa Exhibitions. Retrieved 26 August 2018.
  21. ^ Bjorn Fehrm (28 February 2018). "IAG's LEVEL shopping for future fleet". Leeham.
  22. ^ Silva, Gil Da. "LEVEL - Réservation : bagages, frais, poids et prix des valises (soute et cabine)". www.quellecompagnie.com.
  23. ^ "LEVEL, book direct flights and cheap flight tickets". www.flylevel.com.[permanent dead link]

External links[edit]

Media related to LEVEL airline at Wikimedia Commons