Levi Strauss

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Levi Strauss
Levi Strauss 1.jpg
Löb Strauß

(1829-02-26)February 26, 1829
DiedSeptember 26, 1902(1902-09-26) (aged 73)
CitizenshipGerman Confederation (1829–1853)
United States (1853–1902)
Known forFounding the first company to manufacture riveted blue jeans
Founder of the Levi Strauss & Co.

Levi Strauss (/ˈlv ˈstrs/; born Löb Strauß German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California.[1][2]

Early life[edit]

Birthplace of Levi Strauss

Levi Strauss was born in an Ashkenazi Jewish family in Buttenheim on February 26, 1829, in the Franconia region of the Kingdom of Bavaria in the German Confederation.[3][4] He was the son of Hirsch Strauss and his second wife Rebecca Strauss (née Haas).[5][6]

In 1847, aged 18, Strauss travelled with his mother and two sisters to the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co., at 108 Liberty Street in Manhattan.[7][8][9] After arriving in New York, Strauss worked as an itinerant peddler of goods from his brother's store: kettles, blankets and sewing goods.[8][9]

Business career[edit]

Levi's sister Fanny and her husband David Stern moved to St. Louis, Missouri, while Levi went to live in Louisville, Kentucky, and sold his brothers' supplies there.[10] Levi became an American citizen in January 1853.[11]

The family decided to open a West Coast branch of their dry goods business in San Francisco, which was the commercial hub of the California Gold Rush. Levi was chosen to represent them, and he took a steamship for San Francisco, where he arrived in early March 1854 and joined his sister's family.[12]

Strauss opened his wholesale business as Levi Strauss & Co. and imported fine dry goods from his brothers in New York, including clothing, bedding, combs, purses, and handkerchiefs. He made tents and later jeans while he lived with Fanny's growing family.[13] Jacob W. Davis was one of his customers and the inventor of riveted denim pants, and in 1871,[14] he went into business with Strauss to produce blue jeans. The two men patented the new style of work pants in 1873.[15]


Levi Strauss died on September 26, 1902, and was buried in the Home of Peace Cemetery in Colma, California. He left his company to his four nephews, Jacob, Sigmund, Louis, and Abraham Stern, the sons of his sister Fanny and her husband David Stern. His estate was worth about $6 million (equivalent to $149,200,000 in 2020).[1]


Levi Strauss, a member of the Reform branch of Judaism, helped establish Congregation Emanu-El, the first Jewish synagogue in the city of San Francisco.[16] He also gave money to several charities, including special funds for orphans. The Levi Strauss Foundation started with an 1897 donation to the University of California, Berkeley, that provided the funds for 28 scholarships.[17][18]

The Levi Strauss museum is located in the 1687 house where Strauss was born Buttenheim, Germany. There is also a visitors center at Levi Strauss & Co. headquarters in San Francisco, which features historical exhibits.

In 1994, he was inducted into the Hall of Great Westerners of the National Cowboy & Western Heritage Museum.[19]


  1. ^ a b Downey, Lynn (2008). "Levi Strauss: a short biography" (PDF). Levi Strauss & Co. Archived from the original (PDF) on July 23, 2011. Retrieved January 1, 2011.
  2. ^ James Sullivan, Jeans: a cultural history of an American icon (Gotham, 2007).
  3. ^ Dinkelspiel, Frances (2010). Towers of Gold: How One Jewish Immigrant Named Isaias Hellman Created California. St. Johns Martin's Press. p. 145. ISBN 978-0-312-35527-2. Retrieved May 1, 2012.
  4. ^ Kellogg, Ann T.; Peterson, Amy T.; Bay, Stefani; Swindell, Natalie (2002). In an Influential Fashion: An Encyclopedia of Nineteenth-and Twentieth-century Fashion Designers and Retailers who Transformed Dress. Greenwood Press. ISBN 978-0-313-31220-5.
  5. ^ Dietze, Joachim. "Levi Strauss" (family tree). joachim-dietze.de. Rebecca Haas, July 6, 1799–1869 San Francisco. Source: Levi-Strauss-Museum, Buttenheim. Retrieved March 20, 2019.
  6. ^ "Died". Daily Alta California (San Francisco). January 8, 1869. Via California Digital Newspaper Collection. cdnc.ucr.edu. Retrieved March 20, 2019. "In this city, Jan. 6th, Mrs. Rebecca Strauss, mother of Levi Strauss, of this city, aged 69 years, a native of Bavaria."
  7. ^ Carey, Charles W. (2002). American inventors, entrepreneurs and business visionaries. Facts on File. pp. 331–332. ISBN 978-0-8160-4559-4. Retrieved May 1, 2012.
  8. ^ a b "Who Made America? | Innovators | Levi Strauss". www.pbs.org.
  9. ^ a b "Levi Strauss, From Immigrant Peddler to International Icon". Village Preservation. February 26, 2021.
  10. ^ Evans, Harold (2004). They made America. Little Brown. ISBN 978-0-316-27766-2. Retrieved November 12, 2012.
  11. ^ Feldberg, Michael (2002). Blessings of freedom: chapters in American Jewish history. KTAV Publishing. p. 172. ISBN 978-0-88125-755-7. Retrieved November 12, 2012.
  12. ^ Leiman, Sondra (1994). America: the Jewish experience. UAHC Press. p. 59. ISBN 978-0-8074-0500-0. Retrieved November 12, 2012.
  13. ^ Downe, Lynn (2007). Levi Strauss & Co. Arcadia Publishers. p. 9. ISBN 978-0-7385-5553-9. Retrieved November 12, 2012.
  14. ^ Loverin, Jan (2006), "A Nevada Stylist: Your Denim Jeans Are a Nevada Invention" (PDF), Nevada State Museum Newsletter, 36 (3): 4, archived from the original (PDF) on April 29, 2013, retrieved March 12, 2016
  15. ^ U.S. Patent 139,121
  16. ^ Eshman, Adi. "The nearly forgotten Jews who helped make the American West". www.timesofisrael.com. Retrieved December 22, 2019.
  17. ^ "Foundations – Levi Strauss & Co". Levistrauss.com. Archived from the original on November 5, 2012. Retrieved November 7, 2012.
  18. ^ Thomas, Grace Powers (1898). Where to educate, 1898–1899. A guide to the best private schools, higher institutions of learning, etc., in the United States. Boston: Brown and Company. p. 10. Retrieved August 17, 2012.
  19. ^ "Hall of Great Westerners". National Cowboy & Western Heritage Museum. Retrieved November 22, 2019.

External links[edit]