Lexus 2054

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The Lexus 2054 on display in October 2002.

The Lexus 2054 is a concept car designed by Harald Belker[1] for the 2002 Steven Spielberg film Minority Report. The vehicle was shown being built at an automated factory in the film, and later driven by star Tom Cruise in several action sequences.

History[edit]

In 2002, Lexus was requested by Steven Spielberg, a Lexus owner himself, to design a vehicle that would fit the requirements of year 2054 for his movie adaptation of the Philip K. Dick short story Minority Report.[2] Designer Harald Belker worked with Calty, the Toyota/Lexus design studio in California.[3] They came up with an advanced vehicle that would run on fuel cells and have many advanced safety features, including a crashproof structure and biometric security systems.[4] (Lexus' cinematic concept car also appears in The Island, though it is colored blue, not red).

A film tie-in site proposed a Lexus future vehicle that would drive itself, take dinner orders verbally, and select music to match occupant moods.[4] The Lexus 2054 later appeared at several auto shows and public events. The site won several advertising awards.[5] Lexus paid $5 million for the rights to market the vehicle and its brand in relation to the film.[6]

The Maisto toy company produced a 1/24 scale replica of the car[7] that was sold exclusively at The Sharper Image to promote the film.

References[edit]

  1. ^ Sterne, Camilla (14 January 2016). ""The sky is the limit" — automotive designer Harald Belker". Design Week. UK. Retrieved 7 May 2019.
  2. ^ "Lexus Concept from "Minority Report"". NewCarNet.co.uk. 14 January 2002. Archived from the original on 27 September 2007. Retrieved 6 May 2007.
  3. ^ "Lexus Concept from "Minority Report"" (Press release). US: Toyota. Retrieved 7 May 2019 – via Serious Wheels.
  4. ^ a b "Lexus Minority Report website". Team One. 2002. Archived from the original on 22 September 2009. Retrieved 1 June 2007.
  5. ^ "RecentWebsites". Edwardmun.com. Archived from the original on 7 December 2010. Retrieved 28 July 2009.
  6. ^ Grover, Ron (17 June 2002). "Hollywood Product Placement, Circa 2054". Business Week. Retrieved 9 March 2009.
  7. ^ "Minority Report Lexus Diecast Review". spencer1984.com.

External links[edit]