Liberty Electric Cars

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Liberty Electric Cars Ltd.
Private company
Industry Automotive, Electric Vehicles
Founded 2007
Founder Barry Shrier
Headquarters Oxford, England
Area served
United Kingdom, European Union, Dubai
Products Electric vehicles
Services Mechanical Design, Fleet Servicing,Sales
Number of employees
Parent Green Automotive Company Inc, USA
Divisions Liberty E-Tech (R&D)
Liberty E-Care (Aftersales)

Liberty Electric Cars Ltd. was an automobile startup company focusing on producing high-end, luxury battery electric vehicles.[1] The company was formed in 2007 by entrepreneur Barry Shrier.

In February 2009 the company announced a partnership with the UK government, to locate its manufacturing facilities in the north east of England.[2]

In June 2012 the company was sold to GACR with a stock market valuation in excess of $100M.

At the end of 2014 the company's website closed down. In May 2015 the domain name was for sale and Liberty's Facebook page had not been updated since March 2013.

Liberty e-Range Rover[edit]

The firm's first vehicle is based on the Range Rover Vogue. Existing Range Rovers are converted into electric vehicles by removing the internal combustion engine and replacing it with an electric powertrain, comprising an electric motor, lithium polymer batteries and capacitors to absorb energy from regenerative braking. The resultant E-Range has an estimated range of 200 miles (320 km) on a single charge, with new models retailing for between £95,000 and £120,000.


Following the collapse of fellow UK electric vehicle maker Modec into administration in 2009, Liberty was one of a number of potential purchasers reviewed by the administrators. After an agreement to sell the company's assets and IP to Navistar International (the North American co-owner of the IP rights to manufacture Modec vehicles), Libery formed Liberty E-Tech and subsequently hired the entire former Modec engineering team, consolidating its engineering activities at a new innovation and customer support centre based in Coventry.[3]


Following failure to agree purchase of the Modec brand from Navistar in January 2011, in July 2011 Liberty created a support and maintenance facility called Liberty E-Care, to provide service and maintenance to both its own EV customers and those of other EV companies, including the former Modec range, covering the UK, France, Germany and Dubai.[4]

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