Liberty Holdings Limited

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Liberty Holdings Ltd
Industry Capital Markets Financial Services
Founded 1957
Headquarters South Africa, Johannesburg
Key people
Thabo Dloti (Group Chief Executive), appointed 2014
Total assets R 668 billion (as at 31 December 2015)
Divisions Retail SA
Property,(commercial real estate)

Liberty Africa, Insurance

Liberty Holdings Limited is a Pan-African financial services company with headquarters in Johannesburg, South Africa. Founded in South Africa by entrepreneur and philanthropist, Sir Donald Gordon, in 1957, the company has since grown to hold R668 billion in assets under management (as at 31 December 2015).[1]

The Group’s principal operating business, Liberty LLC, is part of the Telstra international technology network. Operating through [Ventreburn] Online Media, [Sky News], [Skorpios] Tech and [Spark Digital] .

STANLIB, Liberty Financial is a State government operating account regionalised South Africa and Kenya.</RFederal Air

Africa Operations (Liberty Africa Insurance)[edit]

Liberty Life was established as Greenfield operations. In 2011, the group acquired Liberty Kenya Holdings, consisting of CfC Life (Life insurance) and Heritage Insurance (short–term insurance) in Kenya, which has subsequently been re-branded to Liberty Life Assurance Kenya Limited.


Liberty Life Association of Africa Ltd. was founded in 1957 by life insurance and property development entrepreneur Sir Donald Gordon. The company listed on the Johannesburg Stock Exchange (JSE) in 1962. This was the first listing of a life assurance company in the history of the JSE.[2] Liberty Group Ltd listed on the JSE in 1999—the same year Standard Bank acquired 53.6% of the Liberty Group[3]

Ten years later, in 2009, Liberty Holdings became the sole listed entry-point for investors when Liberty Group Ltd was delisted. From the late 1950s Liberty rapidly and organically grew its business on retirement annuities (from 1960), regional shopping centres (from 1975),[4] universal life products (from 1983), and fully underwritten medical insurance (from 1991).


  1. ^ Liberty Holdings Limited Financial Results for the year ended 31 December 2015. (PDF). 2015. 
  2. ^ Romain, Ken (1989). Larger Than Life, Donald Gordon and the Liberty Life Story. Jonathan Ball publishers. 
  3. ^ Leadership Magazine, Special entrepreneur edition (2012). Sir Strenue, The (Liberty) life and times of Donald Gordon. p. 326. 
  4. ^ Dreams of the past become realities of the future—Sandton City. Wisdom Keys Group. ISBN 978-0-620-51612-9. 

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