Like button

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A like button, like option, or recommend button is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that they like, enjoy or support certain content. Internet services that feature like buttons usually display the number of users who liked each content, and may show a full or partial list of them. This is a quantitative alternative to other methods of expressing reaction to content, like writing a reply text. Some websites also include a dislike button, so the user can either vote in favour, against or neutrally. Other websites include more complex Web content voting systems, for example five stars.


Various social buttons allow users to express their recommendation or support for websites across web communication platforms.[1]

List of like buttons[edit]

Facebook like button[edit]

Main article: Facebook like button

The Facebook like button is designed as a hand giving "thumbs up". It was originally discussed to have been a star or a plus sign, and during development the feature was referred to not as "like" but as "awesome."[2]

Use on FriendFeed[edit]

The like button was first announced as a FriendFeed feature on October 30, 2007 and was popularized within its community.[3] Later on the feature was integrated to Facebook before eventually FriendFeed was acquired by Facebook August 10, 2009.[4]

Google's +1 button[edit]

Google has a like button called the +1. +1 was introduced in June 2011.[5] In August 2011 the +1 button also became a share icon.[6]

Twitter follow button[edit]

Twitter introduced their follow button in May 2011.[7][8]


YouTube has a Like button that adds items to the list of users' "liked" videos.


Strava the popular GPS tracking app for cycling and running has the Kudos button which gives the option for users to like the activities of fellow athletes.


  1. ^ Gerlitz, Carolin; Helmond, Anne (2011). "Hit, link, like and share. Organising the social and the fabric of the web". Digital Methods Winter Conference Proceedings (Goldsmiths, University of London): 1–29. 
  2. ^ Andrew Bosworth. "What's the history of the Awesome Button (that eventually became the Like button) on Facebook?". Quora. Retrieved 21 May 2015. 
  3. ^ Taylor, Bret (2007-10-30). "I like it, I like it". FriendFeed Blog. Retrieved 2014-10-21. 
  4. ^ Kincaid, Jason (2009-08-10). "Facebook Acquires FriendFeed (Updated)". TechCrunch. Retrieved 2014-10-21. 
  5. ^ Siegler, MG (May 31, 2011). "Whoops Redux: Looks Like Partner Just Leaked Google's +1 Button For Websites Launch". TechCrunch. Retrieved 14 February 2015. 
  6. ^ Newman, Jared (24 August 2011). "Google +1 Now Links to Google+ Profiles: Let the War on Facebook's 'Like' Button Begin". PC World. Retrieved 14 February 2015. 
  7. ^ staff (1 June 2011). "Twitter 'Follow' and Google '+1' Are the New 'Like' Buttons". Adweek. Retrieved 14 February 2015. 
  8. ^ Ellin, Brian (31 May 2011). "Introducing the Follow Button". Retrieved 14 February 2015.