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GenreSocial-media app[1]
Video editing and sharing[2]
PredecessorLIKE video[3]
FoundedJuly 2017[4]
ProductsShort video social platform[5]
OwnerBigo (JOYY)[6]

Likee (/ˈlk/; formerly LIKE) is a short-video creation and sharing app,[7][8][9] available for iOS and Android operating systems. It is owned by Singaporean tech firm BIGO Technology,[10][11][12] whose parent company is JOYY Inc., a Chinese firm listed on NASDAQ.[13][14][15] The founder of Likee is Jason Hu, entrepreneur from Singapore, who previously worked for JOYY.[16]

The app's capabilities include visual effects, including 4D Magic and Dynamic Stickers, as well as video shooting and editing.[17][18]


Likee was originally known as LIKE until mid-2019, when it was rebranded and redesigned.[19]

As of the second quarter of 2019, Likee's mobile monthly active users had reached 80.7 million.[20] On 25 September 2019,[21] the Indian political party Aam Aadmi Party created an official account on Likee.[22]

On 30 September 2019, a parental controls feature was introduced,[23] allowing parents and guardians of Likee users to remotely control or restrict access to the app's content.[24]

In 2017, Likee was rated as one of Google Play's Best Entertainment Applications.[25]


The Likee mobile app allows users to easily create and edit videos using a variety of augmented reality effects.[26]

Privacy concerns[edit]

As with other video apps, Likee is condemned by the international community for privacy and inappropriate content. People say that it could expose children to sexual predators.[27] Because of that, the "Enable Parental Controls" feature on Likee allows parents and guardians to control or restrict young users' access to content in Likee.[28]

In June 2020, the Government of India banned Likee along with 58 other apps that were ultimately owned by Chinese companies such as TikTok, citing data and privacy issues, and added that it was a threat to the sovereignty and security of the country.[29] Border tensions in 2020 between India and China and subsequent deterioration of relations instigated the ban.[30][31]

See also[edit]


  1. ^ "TikTok becomes the top downloaded social media app on App Store in July, fails to beat Facebook overall". BGR. 19 August 2019. Archived from the original on 28 August 2019.
  2. ^ Paul Barnwell (8 September 2019). "What are deepfake videos?". Pocono Record.
  3. ^ "How social media can leverage the festive season after Festival Sales". Deccan Chronicle. 11 October 2019.
  4. ^ "Likee to complete 2 years of successful journey in India". International Business Times. 26 July 2019.
  5. ^ "YY to Announce Second Quarter 2019 Financial Results on August 13, 2019". The New York Times. 5 August 2019.
  6. ^ "Likee to support underprivileged talented youth with "Likeedreams" initiative". Deccan Chronicle. 17 September 2019.
  7. ^ "Likee to pay you for bringing friends on board". The Siasat Daily. 11 August 2019.
  8. ^ "NSW digital driver licences now available on smartphones". The Daily Telegraph. 29 October 2019.
  9. ^ Paul Barnwell (11 September 2019). "What parents need to teach kids about deepfake videos". The Washington Post.
  10. ^ "Video app TikTok's India download ban worries wider tech industry". Reuters. 17 April 2019.
  11. ^ "Likee launches Independence Day campaign for Indians across the globe". The Asian Age. 13 August 2019.
  12. ^ "Aam Aadmi Party turns to Likee to connect with Indian youth". Deccan Chronicle. 26 September 2019.
  13. ^ "JOYY Inc. (YY) Company Profile & Facts - Yahoo Finance". Retrieved 3 July 2020.
  14. ^ "Singapore-based Likee, led by a former factory worker, is gaining ground on TikTok". Retrieved 30 June 2020.
  15. ^ "YY Announces Completion of Acquisition of BIGO | JOYY Inc". Retrieved 30 June 2020.
  16. ^ "Singapore-based TikTok challenger Likee gains ground in short video market". South China Morning Post. 18 April 2020. Retrieved 30 June 2020.
  17. ^ "Likee creates Guinness World Record for its Independence Day campaign". Dainik Jagran. 24 August 2019.
  18. ^ "Spread joy this Diwali with Likee's Diwali challenge, personalised stickers". The Asian Age. 21 October 2019.
  19. ^ "Popular video platform LIKE gets rebranded as Likee to improve user experience". Hindustan Times. HT Media Limited. Retrieved 23 April 2020.
  20. ^ "YY Inc.: Bear Case Now Obsolete". Seeking Alpha. 18 August 2019.
  21. ^ "AAP reaching out to youths through mobile apps Party social media head". The Week (Indian magazine). 25 September 2019.
  22. ^ "Aam Aadmi Party turns to Likee to connect with Indian youth". Deccan Chronicle. 26 September 2019.
  23. ^ Sally Rawsthorne (20 October 2019). "Child predators target next-gen social media". The Sydney Morning Herald.
  24. ^ "Likee's New Parental Controls Feature Empower Parents To Filter Content Exposure". Businessworld. 30 September 2019.
  25. ^ "Best of 2017 - Android Apps on Google Play". Play Store.
  26. ^ News, Taiwan. "LIKE App's Shaping Magic Debuts Globally, Giv..." Taiwan News. {{cite web}}: |last= has generic name (help)
  27. ^ "likee video app a paedophile paradise say child safety experts".
  28. ^ "Likee's new Parental Controls feature empower parents to filter content exposure".
  29. ^ Rahul Shrivastava (30 June 2020). "TikTok, Shareit, UC Browser among 59 Chinese apps banned by India as border tensions simmer in Ladakh". India Today. Retrieved 21 July 2020.
  30. ^ "India bans 59 Chinese apps including TikTok, Helo, WeCha". The Economic Times. 3 July 2020.
  31. ^ "Full list of 59 Chinese apps banned by Indian govt". ThePrint. 29 June 2020.

External links[edit]