Lilt

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Lilt
Lilt Crush Nutritional Information, Ireland, EU Soda Bottle (17218135680).jpg
Label on a Lilt bottle
TypeSoft drink
ManufacturerThe Coca-Cola Company
Country of originUnited Kingdom
Introduced1975
Colouryellow
IngredientsCarbonated water
Pineapple and grapefruit fruit juices from Concentrate
Citric acid
Sodium citrate
Aspartame, acesulfame K
Websitecoca-cola.ie/brands/lilt

Lilt is a brand of soft drink manufactured by The Coca-Cola Company and sold in Ireland, the United Kingdom, Gibraltar, and the Seychelles only.[1]

During the 1970s, 1980s, 1990s and 2010s Lilt was promoted with the advertising slogan "the totally tropical taste."

Between 2008 and 2014, The Coca-Cola Company reduced the number of calories in the drink by 56% as part of its efforts to make healthier products in response to the British Government's Public Health Responsibility Deal.[2] The amount of sugar was also reduced alongside the addition of artificial sweeteners (aspartame, acesulfame K and saccharin).

One advertisement in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float", with a song bearing the lyrics "Here comes the Lilt Man." In the late 1990s, it was heavily promoted with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer. They became known in the media as the "Lilt Ladies".[3]

In 2003, the brand was given a refresh with the introduction of banana and peach variety.[4]

Products[edit]

Name Year
launched
Notes
Lilt Pineapple and Grapefruit 1974 Original flavour.
Lilt Zero Pineapple and Grapefruit 1987 Sugar-free version of the original Lilt. Previously known as "Diet Lilt" (1987-2000s), "Lilt Light" (2000s-2005) and "Lilt Z" (2005-2006).
Lilt Mango and Mandarin 1996 Mango and Mandarin flavoured variety. Discontinued in the early 2000s.
Lilt Banana and Peach 2003[4] Banana and Peach flavoured variety. Discontinued in the mid-2000s.
Lilt Mango Flavour 2011[5] Mango flavoured variety. Was exclusively sold in cans at most newsagents and independent convenience stores. Discontinued in 2015.

References[edit]

  1. ^ "Coca-Cola - our brands". The Coca-Cola Company. Archived from the original on 2007-02-07. Retrieved 2007-02-08.
  2. ^ "UK Coca Cola adopts color coded labeling with nutritional information". MercoPress. 2009-09-09. Retrieved 2016-01-04.
  3. ^ "Cult - I Love Jamaica - Superstars. Its a great tropical drink". BBC. Retrieved 2007-02-08.
  4. ^ a b Administrator, System (July 3, 2003). "Redesign of Lilt drink in the can".
  5. ^ "FDIN | UK Food & Drink Industry news & events, seminars, and conferences".