Lincoln Continental Mark V

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Lincoln Continental Mark V
Lincoln Continental Mark V (Auto classique Laval '10).jpg
Manufacturer Lincoln (Ford)
Production 1977–1979
Assembly Wixom Assembly, Wixom, Michigan, United States
Body and chassis
Class Personal luxury car
Body style 2-door coupe
Layout FR layout
Engine 402 cu in (6.6 L) 400 Cleveland V8
460 cu in (7.5 L) 385/Lima V8
Transmission 3-speed C6 automatic
Wheelbase 120.4 in (3,058 mm)[1]
Length 230.3 in (5,850 mm)[2]
Width 79.7 in (2,024 mm)[2]
Height 52.9 in (1,344 mm)[2]
Curb weight 4,762–4,960 lb (2,160–2,250 kg)[2][3]
Predecessor Lincoln Continental Mark IV
Successor Lincoln Continental Mark VI

The Lincoln Continental Mark V is a personal luxury coupe that was sold by Lincoln from the 1977 to the 1979 model years. Derived from the same chassis of its Mark IV predecessor, the Mark V was the largest member of the Lincoln Mark series ever produced. With an average of 75,000 units sold in each year available, the Mark V is also the best-selling version of the entire Mark series.


Jock Ewing's 1977 Lincoln Mark V on display from the television series Dallas
Hood ornament and grille insignia

For the 1977 model year, after a five-year production run, the Continental Mark IV was replaced by the updated Continental Mark V. In a cost-cutting move, Lincoln chose to re-use the same chassis and underpinnings (also shared with the 1972–1976 Ford Thunderbird).

Using a cancelled Mark IV styling proposal as a starting point,[4] Lincoln-Mercury designers replaced much of the rounded, flared detailing of the Mark IV with sharp-edged "bladed" fenders; the theme carried over into the greenhouse with a squared-off roofline. Styling cues unique to the Lincoln division (concealed headlights, oval opera windows and classic revival radiator grille) and the Continental Mark series (simulated trunklid "spare tire hump") were retained. To aid engine cooling, the Mark V gained functional fender louvers.

In a sign of the changes to come in the automobile industry, the Mark V made steps towards improving the fuel economy of luxury cars. While physically larger than its Mark IV predecessor, careful weight reduction measures trimmed 400 pounds from its curb weight. To further improve fuel economy, the 460 V8 was no longer standard equipment; the standard engine was the 400 Cleveland shared with the Ford Thunderbird and the full-size Ford and Mercury car lines.

Year-by-Year Changes[edit]

  • 1977: New Mark V carries on in the Mark IV tradition, but with crisp, new angular styling

Previously standard issue on Marks III and IV, Ford's 7.5L (460 cid) V8 (now the industry's largest remaining) becomes optional for 1977, as a smaller 6.6L (400 cid) V8 becomes standard. The 7.5L V8 was not available at all on Mark V in the state of California, as the powerplant was unable to meet that state's tougher EPA certification standards. Lincoln felt so bad about this, that for 1977 only, California-bound Mark V's were offered with the newly optional Turbine Style Aluminum Wheels as standard equipment, to compensate for their 460-V8less California clientele.

Also, 1977 was the first year ( since 1960 ) that a Mark-series model came with an all-metal, body-color painted ( non-vinyl covered ) roof as standard equipment. The Full-Vinyl roof ( previously standard on Mark IV ) was now optional, as was the rear-quarter Landau roof. The Givenchy Designer Series had exclusive use of a new, forward-placed, front-vinyl roof in all three years of the Mark V's production.

Mark IV's successful Designer Series Editions continued with revised color combinations on the new Mark V, as well as revised Luxury Group Option color trim packages. First available in mid-1975, as the "Versailles Option", a renamed-for-1977 "Majestic Velour Luxury Group" carried over to the Mark V - for 1977 only ( minus the upper door trim panel woodtone moldings - which were on Mark IV with the Versailles option ). The returning Gold/Cream and new Cordovan Luxury Groups came with an available unique ( small block pattern ) "Romano Velour" on the seat pillow inserts and matching upper door panel inserts - this too was also a relatively rare 1977-only one-hit-wonder.

Another limited-run, mid-year introduction was the Spring Luxury Group option, which came in the customer's combination of selecting Dove Grey or Dark Blue Metallic for the exterior paint color, a choice of Dove Grey or Dark Blue for the vinyl roof color, bodyside molding color and paint stripe color - with those same Dove Grey and Dark Blue colors in a standard tu-tone leather interior.

Luxury Wheel Covers, dating back to the 1972 Mark IV, were carryover as standard on all Mark Vs, except for Designer Series models. The Mark IV-era Forged Aluminum Wheels carried on as optional, as would new-for-1977 Turbine Style Aluminum Wheels ( machined lip and spoke edges with argent grey accent paint between the spokes, with bright, cup-style metal center caps ). These new Turbine Style wheels would be standard on Designer Series models.

Standard tires in all three years were ( 225x15 ) Michelin-X narrow band white sidewall steel belted radial tires. First available in 1975, and remaining optional through the end of the 1979 model year, were Goodyear's Custom Polysteel Radial tires in a "Dual-Wide Band" white sidewall design, and came In one size... LR78-15". Inside the trunk, was a new-for-77, optional inflatable spare tire, which would replace the standard conventional, full-size spare tire, in an attempt to provide a modest increase in trunk space. This would be available through 1979.

An optional Illuminated Entry System ( a timed interior light illumination/delay system with lighted door lock cylinder rings - activated by lifting either exterior door handle ) also made its debut in 1977. This feature would set the stage for the Illuminated/Keyless Entry System seen on the Continental and Mark VI beginning in the 1980 model year.

  • 1978: Mark V continues for 1978 after a record-breaking sales success during the 1977 model year !

A larger radiator and heater core inlets/hoses were new for improved coolant flow and heater performance. Door lock cylinders and ignition lock switches were also revised for greater theft protection. The standard 6.6L (400 cid) V8 engine got a slight detuning for better fuel economy, while the 7.5L V8 soldiered on for one more year.

A super-luxurious ( read "expensive" ) Diamond Jubilee Edition model was introduced to help commemorate Ford Motor Company's 75th anniversary. The Diamond Jubilee Edition was available on both Ford's Thunderbird and on Mark V. Designer Series Editions and the Luxury Group Options continued with revised color selections and trim.

Joining the optional Full-vinyl and Rear Landau vinyl roof options for 1978, was a new, full-length, simulated convertible "Carriage Roof" option ( available only in White canvas-embossed vinyl - with interior rear seat vanity mirrors in place of the normally standard opera windows, which were deleted with this option ).

Also new options for 1978: a digital ( L.E.D. display ) "Miles-to-Empty" fuel indicator ( which replaced the standard "Low Fuel" warning light unit in its location within the instrument panel, below the fuel gauge ), new Wire Wheel Covers ( non-locking ), a fully integrated driver's side visor-vanity mirror-mounted Garage Door Opener control, a new left-hand outside mirror-mounted Illuminated Thermometer, as well as Ford's new 40-channel CB Radio with integrated handheld microphone/controls which also included a new, integrated power tri-band ( AM/FM/CB ) antenna.

Also new, (for 1978 only), were slightly revised standard Luxury Wheel Covers with fewer ribs along the outside edge of a slightly more-convex brushed center portion of the cover. 1978 also marked Ford's first usage of ( short-lived; 1978–79 ) electro-mechanical seat belt warning chimes (available, and standard only on Diamond Jubilee Edition. Lesser Mark Vs ( in all years ) were equipped with the traditional seatbelt warning buzzer ... and for those whoever owned/own one - if you ever started the car with the driver's door open, and not buckled in, the separately wired "key in ignition" warning buzzer unit would also start to buzz, and you would suddenly find yourself the unlucky recipient to hear an almost nightmarish drone of both units' wavering buzzing sounds at the same time, each at a slightly different sound frequency. Definitely not the most-pleasant aural experience!!

  • 1979: This would be the final year for the wildly successful 3-year run of the Continental Mark V.

The now-seemingly gigantic 7.5L (460 cid) V8 and dual-exhaust 400 V8 are discontinued all in the sake of helping Ford meet US government-mandated Corporate Averade Fuel Economy ( CAFE ) standards.

A new AM/FM Stereo Radio with Cassette tape player, as well as Ford's new top-of-the-line Electronic AM/FM Stereo Search Radio with Quadrasonic 8-Track tape player were added as new radio options. The latter received a floor-mounted foot-switch ( inboard of the physically identical floor-mounted headlamp dimmer switch ), to allow the driver to left foot-tap the switch to scan radio stations or advance tracks on the 8-Track player without having to take their hands off of the steering wheel.

As Mark V and Continental were the in their final year of being the largest "traditional-sized luxury" production cars in America ( and the world, for that matter ), a commemorative "Collector's Series" package (a few months later, an actual stand-alone listed model) is introduced. The ever-popular Designer Series and optional Luxury Group offerings continue - yet again in newly revised color and trim selections.

The 1972-style Luxury Wheel Covers would return for Mark V's final year as standard issue ( on all but Collector's Series and Designer Series models ) - as would the optional Wire Wheel Covers ( now standard on Emilio Pucci Designer Series ) and Forged Aluminum Wheels. The also-optional very popular Turbine Style Aluminum Wheels continued with argent accent paint between the spokes, except on Collector's Series, and the Cartier, Bill Blass and Givenchy Designer Series - where these models would be treated to color-keyed paint between the spokes, for added flair.

The Carriage Roof option ( still only available in White canvas-embossed vinyl; but now standard on Bill Blass Designer Series ) received new interior rear quarter trim panel inserts ( a blanked off, color-keyed padded vinyl insert filler panel covering the area where the deleted opera windows were - with round ( non-switch-operated ) reading/courtesy lights in the center of these panels on each side; thus effectively replacing 1978's rear quarter panel vanity mirrors ). These new interior quarter trim panel inserts would also appear on the Collector's Series, ( in color-keyed vinyl, or cloth - depending on seat trim color ) as the exterior landau roof design also eliminated the opera windows on this model. Here, though, the reading/courtesy lights in these quarter panel inserts had control switches above the rear seat quarter armrests, to allow them to operate as courtesy lights, and also be able to switch them on and off independently as true reading lamps.

1978's electro-mechanical seat belt warning chimes carried over into 1979...and were now not only standard on Collector's Series, but were also made standard on the Designer Series models as well. From 1980-on, specific Ford-Lincoln-Mercury trim level models would adopt the use of an all-electronic combination ( seat belt, 'key in ignition' and optional 'headlamps-on' ) warning chime module, with no moving parts.

Full and Rear Landau vinyl roof options continued for 1979. The all-metal, body-color painted ( non-vinyl covered ) roof would continue as standard equipment - though rarely seen. This all-metal roof style would not appear on a Mark again until the introduction of the all-new, Fox-based aerodynamic Mark VII for 1984.


1977–1979 Continental Mark V, rear 3/4 view. Seen above is an example of an infrequently seen, standard, non-vinyl roofed Mark V.

Standard on all Mark Vs are four-wheel disc brakes (continuing is the "Sure-Track" anti-skid brake system from the Mark IV, as an option), a "Cartier" embossed logoed sweep-hand clock with day/date feature, and full power accessories including Automatic Temperature Control air conditioning, power windows, six-way power driver's seat, power radio antenna, etc. [5][6]

A new optional feature for the 1978 Mark V was the "Miles-To-Empty" indicator. This was a small rectangular display, located to the right of the steering wheel, which sat in place of the standard equipment "low fuel" warning lamp. The amber LED readout would indicate the estimated distance (in miles) available before reaching empty based on remaining fuel, fuel consumption, and driving habits. This system was a precursor to the electronic digital full-instrumentation which would be available on the 1980 Continental Mark VI. The system represents a first for an American automobile manufacturer, as it is the first dashboard LED display of an automobile's mechanical function.[7]


On all versions of the Mark V, the 402 cu in (6.6 L) 400 Cleveland V8 was the standard engine. The 460 cu in (7.5 L)385/Lima carried over from the Mark III and IV was now an option on all Mark Vs sold outside of California. After 1978, the 460 was deleted from the Mark V engine lineup (as well from all Lincolns for 1979); the Mark V was the last of the Mark series available with any Ford large-block V8 engine.

As with its Mark III and Mark IV predecessors, the engines in the Mark V were paired with the 3-speed C6 automatic transmission; this would be the last Mark to use this transmission.

Engine Displacement Compression Ratio Carburetor Horsepower (SAE net) Torque (SAE Net) Transmission
Ford 400 Cleveland V8[8] 402 cu in (6.6 L) 8.0:1 Motorcraft 2150 2-barrel 166 hp (124 kW) @ 3800 rpm 319 ft·lbf (433 N·m) @ 1800 rpm 3-speed Ford C6 automatic
Ford 385/Lima V8[8] 460 cu in (7.5 L) 8.0:1 Motorcraft 4350 4-barrel 208 hp (155 kW) @ 4000 rpm 356 ft·lbf (483 N·m) @ 2000 rpm

Designer and special editions[edit]

1979 Lincoln Mark V Bill Blass Designer Edition (with full vinyl roof)
1979 Lincoln Continental Mark V Givenchy
1979 Lincoln Continental Mark V Cartier

During its production, the Mark V was offered in four customized Designer Editions. As with the Mark IV, the editions included Bill Blass, Cartier, Givenchy, and Emilio Pucci. Strictly a cosmetic upgrade, the Designer Editions each offered a custom set of exterior and interior colors and trim. On each edition, the vinyl roof was constructed of materials unique to that edition; in addition, Givenchy models were distinguished by their front-half vinyl roof configuration. All four versions were distinguished by trunklid badging as well as the designer's signature laminated between the glass panes of the opera windows.

In 1979, the Bill Blass edition adopted a canvas version of the carriage roof for an imitation convertible look. The same year, Cartier and Givenchy editions adopted the color-keyed wheel style of the Diamond Jubilee/Collector's Edition models.

Lincoln Mark V Designer Edition Specifications[9][10]
Bill Blass[11] Cartier[12] Givenchy [13] Pucci[14]
Exterior Color

Dark Midnight Blue (solid, non-metallic)


Midnight Cordovan (solid, non-metallic)


Tu-Tone White over Midnight Blue Moondust Metallic


Dove Grey


Light Champagne


Light Champagne


Dark Jade Metallic


Midnight Jade (solid, non-metallic)


Crystal Blue Moondust Metallic


Black Diamond Fire Metallic


Light Silver Metallic


Medium Turquoise Moondust Metallic

Interior Color/Trim

Chamois Leather (with Pigskin Textured Inserts)

  • Cordovan Ultravelour Cloth
  • Cordovan Leather (with Light Champagne leather accent straps/buttons)
  • White Leather (with Midnight Blue accent straps/piping and components)
  • Midnight Blue Leather (with White accent straps/buttons)

Dove Grey (Leather, Majestic Velour)


Champagne with Dark Red accent straps/buttons (Leather, Media Velour)


Champagne with Dark Red accent straps/buttons (Leather, Media Velour)


Dark Jade (Leather, Majestic Velour)


Jade Leather (with Broadlace-embroidered Givenchy "G" logo)


Dark Crystal Blue Leather (with Broadlace-embroidered Givenchy "G" logo


White Leather (with Black component trim)


Dove Grey Leather (with Dark Red accent straps/buttons and components)


White Leather (with Midnight Blue accent straps/buttons and components))

Top Design

Chamois Lugano Grain Landau Vinyl Roof


Light Champagne Landau/Full Vinyl Roof

  • White Carriage Roof (standard)
  • White Full Vinyl Roof (optional)

Dove Grey Landau/Full Vinyl Roof


Light Champagne Landau/Full Vinyl Roof


Light Champagne Landau Vinyl Roof (Dark Red wrapover molding with integral coach lamps)


Chamois Lugano Grain (Front-half Roof)


Chamois Lugano Grain (Front-half Roof)


Crystal Blue Valino Grain (Front-half Roof)


White Cayman Grain Landau/Full Vinyl Roof


Black Cayman Grain Landau/Full Vinyl Roof


Midnight Blue Full Vinyl Roof

Other Notes

Diamond Jubilee Edition (1978)[edit]

Lincoln Mark V Diamond Jubilee Edition

Ford Motor Company had its 75th anniversary in 1978. To commemorate this Ford and Lincoln produced two automobiles as limited editions. The 1978 Continental Mark V was one, the 1978 Ford Thunderbird was the other. Only 5,159 Diamond Jubilee Editions were produced.

The Diamond Jubilee was available in only two colors: Diamond Blue Moondust Metallic ( 38 ) and Jubilee Gold Moondust Metallic ( 66 ). Whichever color was chosen, the monochromatic color scheme was repeated throughout the car. In addition to the special clearcoat paint, the vinyl-insert bodyside moldings, vertical bars on the grille, bumper guards and rub strips, turbine-style cast aluminum wheels, hood ornament and padded vinyl deck lid kickup with matching vinyl-insert lock cover were all color-keyed. Also unique to this model ( and the '79 Collector's Series ), were bright metal moldings at the rear edges on each of the functional front fenders louvers.

Also matching the exterior color scheme, the interior featured front bucket seats with a padded center console. The console provided extra storage, and came equipped with an umbrella built into the underside of the padded armrest. The seats were upholstered in luxury cloth with a unique sew style.

Other distinctions included padded leather in high wear areas of the interior, as well as ebony wood-tone inserts on the instrument panel, door trim panels, front seat backs, and console - even the ignition and door keys held a matching ebony wood-tone insert. All Diamond Jubilee Marks were supplied with a leather bound owner's manual and tool kit. The outside edges of the opera windows were also beveled, and featured Diamond Jubilee Script and a simulated diamond chip laminated between the glass. The unique hood ornament featured crystal-like inserts within the Lincoln "star" emblem. After delivery, the customer could choose to have his or her initials monogrammed on the doors, interrupting the bodyside stripes. Most Mark V optional features were standard on this car, including the new digital LED "Miles-To-Empty" fuel gauge that calculated approximately how far the car could be driven with the remaining fuel in the tank, based on fuel level, driving speed, and fuel consumption rate.[15]

Every new owner was given the special car keys and could request a Ford created cookbook entitled "Ford Diamond Jubilee Recipe Collection".[16]

The 1978 Continental Mark V Diamond Jubilee Edition carries another distinction as it was, per the 1978 Lincoln brochure, the most expensive American standard-production automobile available in 1978. After the package price was added to the base Mark V, the final sticker price was approximately $22,000. Some of the select few extra-cost options available were 7.5 L 460 V8 engine, dual exhausts, power moonroof, and 40-channel CB radio.

Collector's Series (1979)[edit]

The 1979 Collector's Series Mark V had essentially the same equipment as the Diamond Jubilee Edition of 1978 and there were very few equipment options. Offered in just two colors initially, Midnight Blue Moondust Metallic ( 3Q ) and White ( 9D ) - two additional colors, Light Silver Moondust Metallic ( 1Y ) and Diamond Blue Moondust Metallic ( 38 ), started appearing at dealerships later in the year.

Midnight Blue 'Kasman II' luxury cloth bucket seats with a hand-stitched leather covered console and upper intrument panel crash pad were standard. Leather-trimmed Twin Comfort Lounge seats were also available in a choice of Midnight Blue or White. A slightly lower price was provided for the leather-equipped cars, which did not include the console or the folding center rear armrest. Unique tri-band paint stripes on the bodysides and hood, as well as gold tone "Collector's Series" script and padded vinyl wrapover band with integrated coach lamps on the rear roof quarters, gave the Collector's Series a unique luxurious appearance. Unlike other Mark V models, the Collector's Series did not include opera windows. Gold colored grille bars, a unique gold and crystal-like hood ornament and a padded vinyl decklid spare tire contour with matching vinyl insert on the Continental star trunk lock cover also set it did the 18-oz color-keyed Midnight Blue trunk carpeting lining the entire trunk - even under the deck lid!! Naturally, this model, and the above-mentioned 1978 Diamond Jubilee Edition, remain two of the most desirable examples of the collectible late-seventies Mark Vs. Actor Tom Selleck was featured in media advertisements for the car; this was prior to his television fame as Magnum, P.I. Being as fully optioned as the car was, naturally the retail price reflected this abundance. The Collector's Series option added approximately $8,000 to the base price of the standard Continental Mark V, bringing it's base price to almost $22,000 US dollars which was about three times the cost of a regular Ford automobile at the time.[17] This option package was also available on the Lincoln Continental sedan which boosted the retail price of that car into the more modest but still pricey mid-$16,000 range.


  1. ^ "Lincoln Continental Mark V @ carfolio". Retrieved 31 December 2011. 
  2. ^ a b c d Retrieved 1 March 2014.  Missing or empty |title= (help)
  3. ^ Retrieved 1 March 2014.  Missing or empty |title= (help)
  4. ^ Retrieved 1 March 2014.  Missing or empty |title= (help)
  5. ^ Retrieved 1 March 2014.  Missing or empty |title= (help)
  6. ^ Murilee Martin. "Cartier Cheapens Brand For Eternity With 70s Lincoln Editions". 
  7. ^ "Image: 17.jpg, (1045 × 1134 px)". 9 October 2008. Retrieved 4 September 2015. 
  8. ^ a b "1977 Continental Mark V Production/Specifications". 1976-10-01. Retrieved 31 December 2011. 
  9. ^ "Interior Trim 1977 Continental Mark V". Retrieved 2 March 2014. 
  10. ^ "Interior Trim 1978 Continental Mark V". Retrieved 2 March 2014. 
  11. ^ "1979 Continental Mark V Bill Blass Designer Edition". Retrieved 2 March 2014. 
  12. ^ "1979 Continental Mark V Cartier Designer Edition". Retrieved 2 March 2014. 
  13. ^ "1979 Continental Mark V Givenchy Designer Edition". Retrieved 2 March 2014. 
  14. ^ "1979 Continental Mark V Pucci Designer Edition". Retrieved 2 March 2014. 
  15. ^ "1978 Continental Mark V Diamond Jubilee Edition". 1977-10-07. Retrieved 31 December 2011. 
  16. ^ "Diamond Jubilee Cookbook". Retrieved 31 December 2011. 
  17. ^ "1979 Lincoln Continental Mark V Collector's Series". 1979-06-08. Retrieved 31 December 2011. 

External links[edit]